Update: Orange County Walks Back Strict Health Order
Orange County had to walk back a stringent new health order after it caused mass confusion in the…
News March 18, 2020
Latest In: News
Boardriders Sells Xcel Wetsuits
Details about the buyer and why Boardriders sold the well-regarded wetsuit brand.
News March 17, 2020
Updated: Macy’s, Nordstrom, Burton, Buckle, Ron Jon to Close Stores
Many other industry accounts are closing stores in hopes of slowing the spread of the coronavirus. South Coast…
News March 17, 2020
Key Florida Retailer Details the Current Wild World of Retail
Island Water Sports Partner Cheyne Cottrell shares with us the crazy rollercoaster of the past few weeks and…
News March 16, 2020
Updated: Store Closures Mount, Independents Get Creative
As larger retailers start to close, we check in with independents to see how they are adjusting. Plus,…
News March 16, 2020
Photos from the SIMA Awards
We have lots of photos from the evening, a wrap of the results, plus Roark Founder Ryan Hitzel's…
News March 12, 2020
Live from the SIMA Awards
The SIMA Awards just wrapped, and we have the complete list of winners.
News March 12, 2020
SIMA Awards Going Forward Tonight
SIMA Executive Director Sean Smith shares why the awards ceremony will take place.
News March 11, 2020
Large Consumer Companies Start to Quantify Impacts of Coronavirus
And some industry brands are cancelling company-owned events around the world as a precaution.
News March 11, 2020
