VF Corp.’s Transformation Designed for Profitability – With or Without Growth
Vans and The North Face parent company VF Corp. committed to medium-term financial targets at its Investor Day…
News November 5, 2024
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Herschel Expands into Outdoor Technical Bags for Snow, Surf Channels
Co-founders and co-owners Lyndon and Jamie Cormack are avid snowboarders and surfers, and have now launched a technical…
News November 4, 2024
Why Flated’s Founders Pivoted from SUPs to Car Accessories
When inflatable stand-up paddleboards (SUPs) first entered the market, Ryan Guay remembers that initially there was pushback from…
News November 4, 2024
Top Viewed Stories in October
October brought stories about several CEO exits, and more challenges at retail due to the slowdown in consumer…
News November 1, 2024
Columbia Sportswear Targets Young U.S. Consumers in Turnaround Plan
Columbia, Sorel, and Prana are still struggling against weak wholesale orders and warmer weather leading to low consumer…
News October 31, 2024
Authentic EVP David Brooks Shares Details About Market Week for New Boardriders Licensees
Authentic-owned brands including Quiksilver, DC, Billabong, RVCA, Von Zipper, Element, and Volcom showed product lines and marketing plans…
News October 30, 2024
Billabong and Ocean & Earth Win Big at the Australian Surf & Boardsports Industry Association Awards
All the results from the important awards in the Australian surf market.
News October 30, 2024
Test Gallery – Keep Until Ad QA is Completed
This is a test gallery which we will remove when done testing.
News October 30, 2024
Opinion: The Outdoor Industry’s Affordability Problem and Why Used Product May Be the Answer
With increasing prices and growing income inequality, the outdoor industry faces an affordability problem. Unchecked, this problem will…
News October 30, 2024
