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Fox product

New CEO for Fox Racing

Jeff McGuane is known as a brand builder, which people at Fox are excited about from what we…

News July 29, 2019
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SHACC Exhibit and Party to Celebrate Surf Shops

The Surfing Heritage and Culture Center’s exhibit offers an insider look at 25 surf shops that shaped surf…

News July 29, 2019
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Updated – Reuters: Nike Exploring Sale of Hurley

If true, the move would be something many in the industry have expected for years.

News July 25, 2019
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Birdwell CEO Talks Strategy for the Fast-Growing Legacy Brand

The new Birdwell owners, who have deep roots at Facebook and a passion for surfing, may have the…

News July 23, 2019
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Hurley Launches Jamaica Collection with ‘Shama the Superman’

Elishama Beckford is on the Jamaica national team and will have a chance to qualify for the Olympics…

News July 22, 2019
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Billabong Women’s Launches Collection with YouTube Influencer

The newest collaboration is with Summer McKeen, a YouTube Influencer with two million subscribers who decided to take…

News July 19, 2019
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Pura Vida Owners on Why They Sold and What They Learned Along the Way

The sale of Pura Vida to Vera Bradley closed Tuesday, so we followed up with Founders Paul Goodman…

News July 18, 2019
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Rip Curl President on “Unstoppable” Documentary

With the new Bethany Hamilton documentary “Unstoppable” showing in 200 theaters nationwide, we checked in with Rip Curl…

News July 15, 2019
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Industry Executive Returns to Underwear Game

Darren Hawrish, a current shareholder and director of Native Shoes and the new CEO of BN3TH, tells us…

News July 9, 2019
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series