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SIMAAwards 2018

Previewing Tonight’s SIMA Awards

We have a rundown of which brands have the most nominations and other noteworthy news now that the…

News March 20, 2019
EagleCreek QuitJob 1 1

Eagle Creek Launches Campaign Aimed at Millennials

We ask Monica Rigali, Eagle Creek’s Director of Marketing, about the Quit Your Job campaign.

News March 18, 2019
billabong MikeWallace EvanSlater markWeber BradLancaster

Evan Slater Moves to Billabong

Hurley veteran Evan Slater has moved into a big new role at Billabong.

News March 12, 2019
Transworld Snowboarding

Transworld Snowboarding Brand to Shutter Altogether

ASN notified advertisers last night that the Transworld Snow brand is closing - both print and digital.

News March 7, 2019
TransworldSkate

An Update on Adventure Sports Network’s Print Publications

The new owners of the Adventure Sports Network (ASN) continue to trim print titles while focusing more on…

News March 6, 2019
LSpace hawaii lead

L*Space Looks to Raise Profile in Hawaii

The brand is looking to push people to retail accounts and will not sell the collection on L*Space’s…

News March 5, 2019
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Gap Inc. to Spin Off Old Navy

The company is also restructuring the Gap chain and will close 230 Gap stores.

News February 28, 2019
SeafollyBlack 3

Seafolly Targets Surf Retail with Special Program

Australian swim brand Seafolly is making a renewed push in the surf market with a special guaranteed in-stock…

News February 20, 2019
Fallen ChadForeman Daxter Lussier Ronnie Mazzei

New Fallen Owner Talks Strategy for Rebooting the Brand

New owner Ronnie Mazzei of Town Connection and Head of Marketing Chad Foreman share the plan for the…

News February 12, 2019
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series