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How Sherper’s Nimble Approach Keeps a 90-Year Retail Legacy Alive

Wisconsin’s Sherper’s has evolved from a haberdashery to an outdoor retailer over its long life – and that…

News September 29, 2025
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686 Partners with Golden Circle Group to Launch Lifestyle Apparel

Golden Circle Group President Brian Dunlap, who co-founded DVS, Lakai, and Matix Clothing, is launching the apparel line…

News September 26, 2025
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Outdoor Retailer Industry Day Session Videos Offer Key Insights

Videos of the informative sessions that included leaders from Christy Sports, Salomon, Cotopaxi, Google, Orvis, Skullcandy, Locally, Water…

News September 25, 2025
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SESO Joins Matt Powell on Retail Remix Podcast to Talk Vuori, Nike, Vans, Dick’s and More

SESO joined active and athletic brand and retailer consultant Matt Powell on the Retail Remix podcast to talk…

News September 25, 2025
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Kari Traa’s People-First Marketing Strategy

North America Head of Marketing Taylor Murphy shares why the brand champions women in the outdoor industry and…

News September 24, 2025
Kim Ball of Hi-Tech Surf Sports and Hawaii Governor Josh Green.

Hi-Tech Owner Kim Ball’s Long Quest to Make Surfing an Official Hawaii High School Sport Pays Off

Ball has worked on elevating surfing as a statewide competitive sport for high school students for 29 years…

News September 24, 2025
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Steko Gets Loud at Surf Expo

“We're not anti-industry we're just saying, ‘Hey we're going against the grain, we're going to poke a little…

News September 24, 2025
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Tenōre Celebrates Waikiki Flagship Grand Opening

The 12,000 square-foot, two-story space in the Waikiki Shopping Plaza will be a store and cultural hub, echoing…

News September 23, 2025
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Revamped Sisstr Makes Big Push for Summer ’26

Sisstr held a party for retail accounts, athletes and friends of brand to celebrate the new direction at…

News September 23, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series