From Rihanna to Trail Running, Salomon Works to Balance Performance and Fashion
French-based outdoor brand Salomon is straddling the line between producing high-performing footwear for hiking, trail running, and road…
News October 23, 2023
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Vail Resorts Chief Marketing Officer to Exit
Vail Resorts announced that the company’s chief marketing officer, Ryan Bennett, will no longer be with the company…
News October 19, 2023
Johnson Outdoors to Exit Eureka Business, Focus on Jetboil
Johnson Outdoors announced that it is exiting its Eureka product lines to focus on the cooking segment, including…
News October 19, 2023
Outerknown Readies for Retail Growth
John Moore on why the brand is ramping its physical footprint now, consumer spending trends, and how the…
News October 19, 2023
Element Collaborates with Polo Ralph Lauren
Element Global Creative Director Rey Gautier discusses why the collaboration with Ralph Lauren made sense and how Polo’s…
News October 18, 2023
Mammut Aiming for $100 Million in North American Revenue
Swiss mountain safety and outdoor company Mammut is investing heavily in its United States operation, with plans to…
News October 18, 2023
Rumpl Names New VP of Marketing from Yeti
Outdoor blanket brand Rumpl announced it has hired brand and marketing professional Josh Weichhand to join the company…
News October 18, 2023
Bataleon Snowboards Turns 20 as U.S. Business Gains Steam
Low Pressure Studio’s Dennis Dusseldorp talks 20 years making boards, U.S. momentum, portfolio expansion, and why Amsterdam still…
News October 17, 2023
X Games Nabs Former North Face Exec for Marketing Role
Cara Williamson joins the X Games this week.
News October 17, 2023
