SESO talked to a lot of brands and retailers during the day, and will have a product roundup coming soon.
See our slide show below of photos from the day.

The crowded Industry Party Wednesday night. Photo by SESO.

Nada Awad of Spirra, Ken Sollie of Emu Australia, Scott Whitley of Chums, and Amy Whitley of The Balm Home. Photo by SESO.

Mackenzie and John Schade of Dry Brew, Dominic Abbott and Jeff Cayley of Worldwide Cyclery, and Angela Arcieri of Dry Brew. Photo by SESO.

Grand Trunk, OG OR exhibitors: Kevin Kaiser, Tanner Evans, Paul Asay. Photo by SESO.

Perusing Rogue Jerky, which was busy at the show. Photo by SESO.

Gravel founders Lance Williams and Chris Livingston. Photo by SESO.

The Gravel blanket packs up tightly. Photo by SESO.

Reed Allmendinger and Dawn Holz of Christy Sports. Photo by SESO.

Benjamin Sae-Tang and Charles McDonald of Chimes Ginger Chews. Photo by SESO.

Kristen McAuliffe, Sydney Benda, and Sacha Dauzonne of Centric Software. Photo by SESO.

Airstream has launched an apparel line. Photo by SESO.

Janet Dwoskin and Bonita Segall of Airstream and Ginjer Yachechak of Pursuit Collection. Photo by SESO.

James Brown, Jen Heamer, Katie Biondo, and Colin McHugh of M&W Design Co. Photo by SESO.

Retailers checking out Great Mountain West hats. Photo by SESO.

Terra Running Company shopping the Hella Dry booth. Photo by SESO.

Shopify had a big presence at the show. Photo by SESO.

Bryan Wiertzema of Sun Bum. Photo by SESO.

Brian Sanders, right, of Sand Cloud showing Sand Cloud's towels to Goode Ski Technologies. Photo by SESO.

Colorful Sprints hats. Photo by SESO.

Megan Jones, Dariel Douglas, Dustin Smith, Steve Denham, and Nichole Nemmers of Fahlo. Photo by SESO.

Fahlo bracelets. Photo by SESO.

Steve Korpi, a buyer from Mountain Shop in Portland, Ore. Photo by SESO.

Jolyn, which started making suits for competitive swimmers, makes technical and stylish swimwear. Photo by SESO.

Natasha Badillo, Sarah Baker, and Michelle Devine of Jolyn. Photo by SESO.

The Nomatic booth. Photo by SESO.

Lukas Liedtke of Heat It, which heals bug bites with a phone plug-in. Photo by SESO.