Surf Expo got underway Thursday in Orlando and we have photos from a busy day on the show floor.
We saw lots of retailers and brand executives and will have many interviews in coming weeks.
In the meantime, here are photos from the day.
Surftech CEO John Vance, second from right, has been very busy. He just signed new deals with Hayden Cox, Marcio Zouvi, Gerry Lopez and Steve Walden. Photo by SES.
Eric Thomas, Brian Cassaro, Kevin Meehan
CJ Hobgood of Salty Crew with Quiet Storm's Charles Cantello, Sam Cantello and Bill Dreibelbis
Greg Ribatt, CEO of The Rockport Group, which just bought Reef
The Reef booth. Reef and the CEO of new owner The Rockport Group met with retailers all day.
Eric Gigler and Mike Matey of Reef. I almost broke my neck taking this photo, ask Mike the story sometime.
Hunter Joslin, Bob Hurley and Jim Vaughn
The O'Neill booth
The Lost booth
John Nakajima of Hi Tech in Maui trying out product
Curt Fry working hard in the Kreedom booth
Sean Sullivan of Kreedom
Costa Bourantanis and George Karamitos of Maui Nix meeting with Mike Bates of Reef
Brendan Hanley, who is starting a new brand, with Erin and Scott Bouchard of Billabong
The Yeti booth was relatively low-key, especially compared to their presentation at OR
Dad-to-be LG Shaw of WRV
Tony Giordano of Ocean Hut, right, and friend Dennis Difeo. Tony has started a surfboard brand called Cream.
Tony Giordano's new surfboard brand Cream
17th Street: Bob Irizarry, Tom Brown, Tyer Brown
Reef surfer Mikala Jones showing Kim Ball his virtual reality video
Firewire CEO Mark Price - SES fiel ph
Retailer Greg Mesanko with Paul Naude of Stokehouse
Stokehouse: Rob McCarty, Rob Riese, Eric Mehlberg, Vinnie De La Pena, Rich Sanders, Don Dyer
Stokehouse had a full compound at the show with brands Sisstr, Vissla, D'Blanc and Amuse
A showing at new brand Sisstrevolution
Wetsuits are a big part of the new Sisstrevolution brand
Todd Kellogg and Lauren Bertolino of Lira
Alison Nieto and John Sherwood of Impala Skates and Globe with Bruce Cromartie of BC Surf and Sport
Kent Stevens of Cova and Bob Rohmann of Avid
Mike Wallace of Billabong with Tyler Brown of 17th Street
Karen Sarver of Stokehouse and Kim Ball of Hi Tech
New hires at Neff: Nathan Ellis and Brent Futagaki
Dakine's Todd Stanley and Chico Bukovansky with Jason Wells of Vertra
Impala Skates
Dan McNamara of Pyzel, Ron Abdel of Jack's, Jon Pyzel, TJ Metcalf of Pyzel
Andrew Traa and Kevin Morris of Heritage Surf
D'Blanc showed in the back of the van in the Stokehouse compound
EG Fratantaro of Sector 9
Love the Saltwater Hippie name - Trey Davis, Josie Levine, Jeri Davis, Kenny Davis
Dark Seas: Nick Lhotsky, Chris Broders, Garrett Turk
Jennifer Rainnie's Malvados brand was busy at the show. People are liking the fashion and the price point.
A showing at O'Neill
Roy Turner of Surf Expo and Darrell Denny of Emerald
Electric's Ian Foulke and Abbie Crane with Jamie Heritage of Heritage
John Gothard of Pura Vida. The booth was packed all day.
Roark's Ryan Hitzel, Ryan Sirianni and Mikey Rangel
Courtney Kincaid and Greg Wade of Xcel
Cory Higgins of Jetty
Reef's ice cream truck was popular
Natasha Groenendyk and Curl's Susan Duvall
Austin Duvall, Shaun O'Meara and Garrett Watzka of Duvin
Bob Hurley, Steve Fisher of Surf Expo and Mike Reola of Lost
Jetty's popular sherpa flannel
Cold weather retailers also like the Jetty flannel pant
Sean Fleuriau and Tom Ruiz of Salty Crew
Ron Jon meeting at Reef
