The Outdoor Retailer Snow Show got underway Wednesday in Denver.
By combining outdoor companies with snow brands, the show is much more vibrant than when it was only dedicated to snow.
There are so many brands there, however, it’s hard to get around to everyone. We have photos of who we saw on the first day, and we talked with many brand executives. We’ll post those interviews in coming days.

K2 Sports President John Colonna with Global VP of Marketing Tim Swart

Mikey Leblanc of Holden

Eric Wallis, Patagonia's product line manager for snow

Patagonia is showcasing that 100% of its shells contain recycled material and are Fair Trade certified

Volcom put its key pieces on mannequins on the outside of its booth so more people could see the line

Volcom's outerwear that includes Gore-Tex

Volcom introduced new pieces with Polartec

Volcom's Brent Lantz and Ryan Immegart

Dragon Brand Director Lauren Makofske and Jon Finger

Jim Glik and Jeff Glik of Glik's and Jono Zacharias of 686

Brian Garofalow in his new home at Igloo with Claire Kes and Dan Marriner of Element

Kyle Martin and Kevin Casillo of Vans

Vans has improved its liners and insoles in its snowboarding boots

The BC Surf & Sport team in the Vans booth

David Appel of DC showing the collaboration board with House of Powder

Roxy snow was cranking at the show - Kiki Prince, Nadene Wisely, Sasha Hartloff, Jeff Brusven, Sean Keough

Fran Richards of Hookit, Mark Weber of Billabong, Jon Sinko of Element, Brian Garofalow of Igloo

Element's collaboration with Nigel Cabourn is garnering a lot of attention in the fashion world

It was nice to see Element at the show - Dave Rosenberger, Jon Sinko, David Brooks

Element highlighted its project with National Geographic

Skullcandy's Scott Farnsworth and Jessica Klodnicki

Skullcandy showcased the Vert, which hooks on to any kind of helmet, including snow helmets

Milo Myers and Julie Myers of Hanger 94

The always popular Vans waffles

Michel Bilodeau, who leads VF in Canada, and Henry Cosio, king of wholesale in the Americas and Mexico

Dave Nash of Sun Diego, Bob McKnight and Ted Li of Boardriders, Patrick Whinnery of Sun Diego

Nice greenery in the Timberland booth

Nicolas Muller's new signature ThirtyTwo boot

John Gothard of Pura Vida and Bruce Cromartie of BC

Ryan Bachman, Brian Cook and Ashton Maxfield at ThirtyTwo

Aaron Quigley working hard at Von Zipper

The colorful Hydro Flask booth

A meeting area in the Venture Out section. Venture Out is much smaller at the winter show compared to summer.

Brent Futagaki of Neff and Michael Hamabe of Vans

The North Face always has eye-catching booths at trade shows