The industry turned out last week for the annual Zumiez 100k party in Keystone, Colorado, which celebrated 1,200 of the top salespeople at the company for 2019.
Published: January 20, 2020By Tiffany Montgomery
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No. 1 salesperson Aubrey Peterson walks on stage at the event. She sold $818,185 of goods in 2019. Photo courtesy of Zumiez.
Nate Greenwood, Sean Malto, and Ishod Wair - Photo courtesy of Zumiez
No. 1 sales person Aubrey Peterson getting a tattoo - Photo courtesy of Zumiez
Rob Corradetti from Killer Acid speaking at the Entrepreneurialism panel - Photo courtesy of Zumiez
Gold backpacks from Herschel Supply - Photo courtesy of Zumiez
Shepard Fairey of Obey speaking on the voting panel - Photo courtesy of Zumiez
Enjoi brought a mechanical panda ride - Photo courtesy of Zumiez
Stevie Williams on stage - Photo courtesy of Zumiez
Andrew Reynolds - Photo courtesy of Zumiez
Wes Kremer and Taylor McClung - Photo courtesy of Zumiez
Aubrey's prizes - Photo courtesy of Zumiez
Boo Johnson handing out prizes for DGK - Photo courtesy of Zumiez
CEO Rick Brooks with Zumiez employees - Photo courtesy of Zumiez
DaBaby performs - Photo courtesy of Zumiez
Employees arrive for the two-day event - Photo courtesy of Zumiez
A Zumiez employee with her Champion hoodie - Photo courtesy of Zumiez
No. 2 salesperson Micah Barre - Photo courtesy of Zumiez
Danny Duncan of Virginity Rocks throwing money to Zumiez employees - Photo courtesy of Zumiez
Zumiez CEO Rick Brooks - Photo courtesy of Zumiez
Primitive Skateboards brought the SUMO - Photo courtesy of Zumiez
Throwing dice for prizes with Deathwish and Jamie Foy - Photo courtesy of Zumiez
Maria Teresa Kumar from Voto Latino speaking at the election panel - Photo courtesy of Zumiez
10-year old skater Sky Brown - Photo courtesy of Zumiez
The Dickies gifting table
Zumiez President of North America Troy Brown - Photo courtesy of Zumiez
Torrey Udall from POW - Photo courtesy of Zumiez
Rastaclat's Daniel Kasidi speaking on the election panel - Photo courtesy of Zumiez
Daewon Song handing out Adidas shoes - Photo courtesy of Zumiez
The Entrepreneurialism panel
Employees posing for photos at the Stance Wall - Photo courtesy of Zumiez
There was lots of dancing - Photo courtesy of Zumiez
Employees at the welcome party - Photo courtesy of Zumiez
Nate Greenwood, Sean Malto, and Ishod Wair - Photo courtesy of Zumiez
No. 1 sales person Aubrey Peterson getting a tattoo - Photo courtesy of Zumiez
Rob Corradetti from Killer Acid speaking at the Entrepreneurialism panel - Photo courtesy of Zumiez
Gold backpacks from Herschel Supply - Photo courtesy of Zumiez
Shepard Fairey of Obey speaking on the voting panel - Photo courtesy of Zumiez
Enjoi brought a mechanical panda ride - Photo courtesy of Zumiez
Stevie Williams on stage - Photo courtesy of Zumiez
Andrew Reynolds - Photo courtesy of Zumiez
Wes Kremer and Taylor McClung - Photo courtesy of Zumiez
Aubrey's prizes - Photo courtesy of Zumiez
Boo Johnson handing out prizes for DGK - Photo courtesy of Zumiez
CEO Rick Brooks with Zumiez employees - Photo courtesy of Zumiez
DaBaby performs - Photo courtesy of Zumiez
Employees arrive for the two-day event - Photo courtesy of Zumiez
A Zumiez employee with her Champion hoodie - Photo courtesy of Zumiez
No. 2 salesperson Micah Barre - Photo courtesy of Zumiez
Danny Duncan of Virginity Rocks throwing money to Zumiez employees - Photo courtesy of Zumiez
Zumiez CEO Rick Brooks - Photo courtesy of Zumiez
Primitive Skateboards brought the SUMO - Photo courtesy of Zumiez
Throwing dice for prizes with Deathwish and Jamie Foy - Photo courtesy of Zumiez
Maria Teresa Kumar from Voto Latino speaking at the election panel - Photo courtesy of Zumiez
10-year old skater Sky Brown - Photo courtesy of Zumiez
The Dickies gifting table
Zumiez President of North America Troy Brown - Photo courtesy of Zumiez
Torrey Udall from POW - Photo courtesy of Zumiez
Rastaclat's Daniel Kasidi speaking on the election panel - Photo courtesy of Zumiez
Daewon Song handing out Adidas shoes - Photo courtesy of Zumiez
The Entrepreneurialism panel
Employees posing for photos at the Stance Wall - Photo courtesy of Zumiez
There was lots of dancing - Photo courtesy of Zumiez
Employees at the welcome party - Photo courtesy of Zumiez
Nate Greenwood, Sean Malto, and Ishod Wair - Photo courtesy of Zumiez
The industry turned out last week for the annual Zumiez 100k party in Keystone, Colorado, which celebrated 1,200 of the top salespeople at the company for 2019.
Unfortunately, we were not able to attend this year, but the Zumiez team sent us some information and photos from the big celebration.
The event has turned into more than just a party and this year included four discussion panels about topics such as The Future of Skateboarding, Entrepreneurialism, Amplifying Your Voice for the 2020 Election, and Turning Passion into Purpose with Protect our Winters.
All the employees who attended received gift bags filled with goods from brands such as Adidas, Dickies, Stance and Champion. But the person who really cleans up each year is the top salesperson in the company.
In 2019, Aubrey Peterson from the Mall of America store in Minneapolis earned the top spot. Aubrey sold $818,185 worth of goods and the brands rewarded her.
Her prizes included a trip to Miami for the Rolling Loud music festival along with private yacht and helicopter time from Primitive. Danny Duncan of Virginity Rocks gave her a Tesla with bull horns mounted on the hood. Obey gave Aubrey a one-of-a-kind piece of art and donated $2,500 to her home state charity of choice, Feed My Starving Children. Zumiez matched the donation to make it $5,000. Vans is sending her to Hawaii and Paris, and Converse presented her with a jukebox.
The two-day party, which is always visually stunning, is produced totally in-house by the Zumiez home office team. Nearly everyone attends, from the newest intern to CEO Rick Brooks.
The theme this year was The Next Frontier, which included a spaceship illuminated by real fireworks. The headline musical act was Da Baby, and DJ Spider and State Champs opened up. The party also included a carnival with brand activations including a skate ramp by DC Shoes.
While the 100k is a big party, it really highlights two of Zumiez’s core values: competition and recognition.
“Our employees compete against themselves and each other every year to provide the best customer service,” CEO Rick Brooks said. “Recognizing that hard work happens every day, but the 100k is our chance to bring everybody together to say thank you.”
Nearly 300 brands that are sold at Zumiez took part in the event, and skateboarding brands had a particularly big presence at the 100k this year because the category is on fire right now.
