Columbia Sportswear Company announced that Tricia L. Shumavon will be joining the company as president of Prana.
Shumavon most recently worked at Adidas in Europe where she was the global vice president of women’s, men’s, and kids sportswear apparel. She has also worked in merchandising with such companies as Nike, The Gap and L Brands.
“We are excited to have Tricia Shumavon join our team to lead the Prana brand,” said Craig Zanon, senior vice president of emerging brands for Columbia, in a news release. “Tricia brings a wealth of experience to the job and a consumer-led mindset, which will help propel the Prana brand.”
Shumavon will begin as Prana brand president in September 2023.
The company had been led by Monica Mirro since 2021. Columbia announced it was looking for a new president in April 2023. Zanon filled in as interim president until the company found a replacement.
In February, Columbia announced it had incurred a $35.6 million non-cash impairment charge against Prana, in part because the brand had not performed as well as expected since it was acquired in 2014.
Columbia acquired Prana for $190 million in 2014. In 2015, its first full year under Columbia, Prana’s revenue totaled $125 million, according to Columbia financial reports.
Prana’s full-year sales in fiscal 2022 totaled $143.1 million.
