Editor’s note: Kiki Prince is a well-known industry sales executive who worked at Roxy and Quiksilver for more than 17 years. She is close to a wide range of industry customers, ranging from core surf accounts to large department store chains. People who have worked with Prince over the years both internally and externally speak very highly of her.
Rip Curl Press Release:
San Clemente, 9 January 2024 – Rip Curl, the ultimate surf company and certified B Corporation, is stoked to announce the appointment of Kiki Prince as the new General Manager for the North America region. With a decorated career in the surf industry, Kiki brings a deep understanding of the sport and a passion for its growth.
“I’m very excited to welcome Kiki Prince to the Rip Curl team,” said Brooke Farris, CEO Rip Curl. “Kiki is a well-respected leader whose extensive experience and vision for the brand makes her the perfect fit to lead our North American operations. Rip Curl is poised for future growth and Kiki is the right person to lead our crew, brand and business with a hyper focus on Wholesale. ”
“This past year was an incredible opportunity for me to invest more time in North America, get to know everyone across our key accounts, and connect more with the remarkable people within our industry. I’ll continue to remain close to the business and look forward to partnering with Kiki to take things to the next level for North America.”
Kiki Prince is a well-known surf industry specialist with an impressive career spent largely at Boardriders. She joins Rip Curl from her most recent role as SVP Sales, Apparel and Footwear for ROXY, where she developed strategic plans to deliver profitable sales growth while leading her team through significant changes.
Kiki Prince, the newly appointed General Manager, said, “I’m honored to join Rip Curl at this pivotal moment for the brand in North America. The surf industry holds a special place in my heart, and I’m committed to furthering Rip Curl’s legacy. Together with the incredible crew in North America, we will continue to innovate and grow the brand.”
Kiki will start on 12 February 2024 and spend her first month in immersive collaboration with Brooke and the North American leadership team – Diem Culley (GM – Retail), PJ Connell (VP – Marketing & E-Commerce), Shawn Peterson (VP – Product), Nick Russell (VP – Sales & Marketing, Canada), Chrissy Decker (Senior Director Merchandise Operations), Krissie Singline (Senior Director of Commercial), Brian Bustillos (Head of People) and newly appointed VP – Sales, Somer Harris.
