Outdoor industry veteran Adam Ketcheson, formerly of Mountain Equipment Company (MEC), is joining The Rossignol Group as its chief commercial officer as of June 2.
Prior to his role as chief commercial officer at MEC, which is in the midst of potentially returning to Canadian ownership, Ketcheson served as VP of brand marketing at Arc’teryx. He has also worked at Salomon Canada and The North Face.
“We are thrilled to welcome Adam to Rossignol,” said Rossignol CEO Vincent Wauters. “His strategic vision and deep understanding of our industry will be instrumental in accelerating our growth. Adam’s leadership will be key in driving our omni-channel strategy, encompassing both our valued B2B partners and our growing DTC operations, and enhancing our customer experience worldwide.”
“I’m excited to join the Rossignol Group and have the opportunity to work with a rich portfolio of brands, each with a unique heritage and a strong commitment to innovation and performance,” Ketcheson said. “Having worked across both wholesale and direct-to-consumer businesses throughout my career, I look forward to leading the talented brand teams around the world to unlock new growth opportunities in the dynamic mountain sports and lifestyle market, while ensuring a cohesive strategy across our B2B and DTC touchpoints.”
François Goulet, Rossignol Group president for North America and China and VP of global sales, will retire at the end of the summer, Wauters added.
“His commitment to lead international sales deployment enabled the group to grow into a global mountain sports leader,” Wauters said. “His determination, dedication to our brands and expertise will be a source of inspiration going forward.”
