Roxy Girls is launching an interesting collaboration with Disney’s “The Little Mermaid” today.
The collaboration is interesting because it’s aimed at the tween market and is not cartoonish at all, but more elevated.
Roxy said today’s girls are capable, stylish and strong and they wanted the collection to reflect that.
The project came about because Disney is celebrating the 30th anniversary of its “The Little Mermaid” movie, which features the still-popular princess Ariel, who lives under the sea. Roxy was a good fit because of its connection with the ocean.
The collection is for girls sized 8 to 16 and includes swim, rashguards, dresses, fleece tops and bottoms, graphic tees and tanks, hats, backpacks, sandals and the Roxy canvas Bayshore sneaker.
Core specialty accounts and specialty footwear outlets are carrying the collection, along with Boardriders stores, Roxy.com, Disney Parks and Resorts, shopdisney.com, and several Disney stores.
