Rumpl founder Wylie Robinson is transitioning to the role of chairman of the board, and Josh Simpson will be the Portland, Oregon-based outdoor blanket brand’s new general manager.
The move will help Rumpl in its next phase of growth, according to a press release, as Robinson will now focus on product innovation and creative brand direction.
In November, Robinson shared that after Rumpl’s sales grew by 600% from 2020 to 2022, sales have dropped off, leading to a glut of inventory. The company has had to downsize and rethink its plans for holiday sales such as Black Friday.
“I’m incredibly proud of how Rumpl has grown since its humble beginnings,” Robinson said in a statement. “We’ve built something truly special – trusted, effective products with a near-zero return rate and a strong environmental focus. After leading the company for the past decade, I’m excited to dive deeper into product development and marketing strategies while entrusting Josh to lead Rumpl into its next phase. His strategic vision and proven leadership make him the ideal person to guide our growth.”
Rumpl plans to expand into new product categories in 2025. Photo courtesy of Rumpl.
Simpson is the former general manager at Snow Peak Campfield, and oversaw the launch of the high-end campground business operated by the Japanese camping gear company. He previously led operations in the Americas at Sea to Summit from 2008 to 2023 through two acquisitions, and achieved double-digit growth in that time. Simpson is also a surfer and mountain biker.
“I’ve had my eye on Rumpl for a long time and have admired what Wylie and the team have accomplished over the past ten years,” Simpson said. “Rumpl is a beloved brand that resonates deeply with consumers. In a market where many brands struggle to stay relevant, Rumpl stands out by creating comfort through bold and innovative products. I’m honored to take on this role and excited to drive the brand toward its next chapter of growth.”
With Simpson at the helm, Rumpl plans to expand into new product categories, deepen its core offerings, strengthen its retail partnerships, and broaden global distribution.
