Salt Life is expanding its brick-and-mortar presence. The brand’s parent company, Delta Apparel, announced the opening of new Salt Life retail stores in Myrtle Beach, S.C. and Galveston, Texas. According to a company press release, the brand has been successful in retail stores across U.S. coastlines and is poised for ongoing growth, starting with the two new locations.
Salt Life has been a star performer for Delta Apparel. Thursday, the company announced that Delta sales for the quarter ended July 3 were better than expected thanks to “exceedingly strong” Salt Life Group revenue across all sales channels. In particular, direct-to-consumer sales grew more than 150% compared to the same period in 2019.
The new Myrtle Beach location is set to open in late August. It follows a successful South Carolina pop up during the 2020 holiday season. Salt Life’s Galveston location, opening this fall, will be the brand’s first retail store in Texas. It will also bring the total Salt Life branded store count to 13. The company plans to open at least five more locations next year.
“South Carolina and Texas represent the home-base of countless Salt Life consumers, athletes and team members,” President of Salt Life Jeff Stillwell said in a statement. “The communities in Myrtle Beach and Galveston truly fit the lifestyle of the Salt Life brand, and we are looking forward to this opportunity to engage with all those who share our passion for the water.”
“It has been very exciting to witness the strong growth we have been experiencing at Salt Life across our three sales channels – wholesale, e-commerce and retail – all performing ahead of our expectations,” Robert W. Humphreys, Chairman and CEO of Delta Apparel, Inc. said in a statement. “Specifically, we have continued to see outsized performance at our branded retail doors, which contribute higher overall operating margins for the business. We are looking forward to allocating additional capital to Salt Life retail stores to further drive organic growth and build our omni-channel model.”
