Shop Eat Surf Hires New Sales Leader

Shop Eat Surf has a new head of advertising sales -  Matt Yates, who has a wealth of experience in digital media.
Published: November 6, 2023

Shop Eat Surf has a new head of advertising sales –  Matt Yates, who has a wealth of experience in digital media.

Matt has 18 years of expertise managing relationships across multiple media channels including print, digital, social media, lead generation, and email campaigns, mostly in the publishing and software as a service industries.

If you are a company looking to reach leaders at brands, if you are a brand looking to reach key retailers about new product launches, or if you are looking to get exposure before a trade show, we are here to help.

Our audience is influential. Nearly everyone who is anyone in this world – the decision makers who are running companies big and small – read our site. They are at brands and retailers, including the smaller brands looking to break in, the large-brand market share leaders, the influential independent, high-volume surf, skate, and snow shops, and the CEOs of publicly traded retail chains.

Our average monthly users total 52,000, and we have more than 100,000 page views each month. Our open rates on our email newsletters, which go to 9,200 decision makers each business day, is high – in the 45% range. All our metrics are up significantly compared to 2022.

Matt is available to brainstorm ideas, and is ready to make some deals to close out the year. He can also help you as you plan for 2024. He can be reached at Matthew.Yates@emeraldX.com.

And if you have feedback for me, I can be reached at tiffany@shop-eat-surf-outdoor.com.

Thanks for reading Shop Eat Surf, and we look forward to working with you on any of your marketing needs.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series