Snowsports Merchandising Corporation (SMC) and Sports Specialists Ltd (SSL) have merged to form Winter Sports Retailer, establishing the nation’s largest network of specialty retailers, according to a news release.
With 118 shops and over 300 locations covering 33 states, this merger opens new avenues for collaboration, reach, and resources shared among retailers and brands, according to a release. These developments could enhance the overall experience for snowsports enthusiasts across the country.
“Since the 1970s, both SSL and SMC have played pivotal roles in shaping the industry landscape,” said Gary Fleming, president of Winter Sports Retailers Inc. “By merging the two forces to form WSR, we are beyond excited to leverage the extensive network of specialty ski shops to benefit consumers and the snow sports industry as a whole.”
As a member-based network organization, WSR is dedicated to fostering a mutually beneficial partnership between supplier and retailers, the release states.
“By facilitating better communication and sharing collective information, WSR is committed to providing both localized and national perspectives to help both parties navigate an ever-evolving industry,” according to the release. “Ultimately, WSR aims to develop a brand and experience that meets the evolving needs of consumers and provides superior winter sports experiences throughout the U.S.”
Headquartered in Springfield, Massachusetts, with a secondary office in Golden, Colorado, WSR is positioned to serve its members across the country. The organization is also expanding its team by hiring a sales and marketing operator to enhance the coordination and support of various campaigns ran by WSR.
In addition to its retail endeavors, WSR will continue to operate Winter Sports Market (WSM), a winter sports specialty retail trade show in Salt Lake City, Utah.
“We are thrilled to continue the success of WSM and build upon its success,” said Fleming. “The show this year, despite the slower winter season, was incredibly positive and set the tone for what’s to come.”
