Surf Expo kicks off in just over two weeks with a full roster of exhibitors and retail buyers in addition to fun events and informative education sessions.
The show runs September 4-6 in the South Concourse of the Orange County Convention Center in Orlando, Florida.
The Industry Party should be one for the memory books this time around. Shopify is sponsoring the party at Topgolf Thursday starting at 6 p.m. Show attendees are invited to have a few drinks, grab some light fare, and hit a few balls before heading out to dinner.
Fun activations on the show floor include a Wave Rider by Surf Days and an inflatable surf station using flow technology. Be sure to bring your trunks so you can give it a try.
Also, you can stop by to practice your swing in a golf simulator in the Boutique lounge.
Big Brand List
Brands exhibiting at Surf Expo September include:
- 7-Diamonds
- ALOHA Collection
- Arbor Skateboards
- AVVA
- Baja Llama
- Billabong
- BN3TH
- Body Glove
- Bogg Bags
- Brixton
- Catch Surf
- Dark Seas
- Dippin Daisys
- Duvin
- Fair Harbor
- Fahlo
- Firewire Surfboards/Slater Designs
- Free Fly Apparel
- G-Shock
- GOORIN
- HeyDude
- Hook & Tackle
- Howler Bros
- Hurley
- I-SEA
- IMSY
- Instinct
- Jetty
- Katin
- Lee/Wrangler
- Life is Good
- Local Beach
- Lokal Swim Co.
- Lotus & Luna
- Maaji
- Marine Layer
- Matisse Footwear
- O’Neill
- Outerknown
- Prana
- Pukka
- Pura Vida
- Quiksilver
- Rhythm
- Rip Curl
- Roark
- ROXY
- RVCA
- Salty Crew
- Sand Cloud
- Seager
- Slant Six Private Label
- Steko22
- Sun Bum
- Thread
- Volcom
- Vineyard Vines
- Wallaroo Hat Company
- Western Aloha
- Xtratuf
- and many more,
Big Names on Registered Buyer List
Surf Expo has been working hard to expand the number and the type of buyers who attend the show. The buyer relations team is working with exhibitors through the buyer connect program to identify key national and international accounts for hosting. The team has also been on the road assisting and sponsoring key rep events, putting Surf Expo in front of our rep partners and more local exhibitors.
All the hard work appears to be paying off – many notable accounts have registered to attend, including:
- 17th Street Surf Shop
- L. Goodies
- Ace Hardware (multiple stores)
- Aramark
- Aqua East
- Backcountry.com
- Bealls Retail Group
- Bird Rock Surf Shop
- Bird’s Surf Shed
- Blackfly Outfitter
- Burlington Stores
- Caribbean Gifts & Things
- CB’s Saltwater Outfitters
- Cinnamon Bay Resort
- Coastal Edge
- Costco
- CURL Surf
- Dewey Beach Surf Shop
- Dillard’s
- Eastern Outfitters
- Everything But Water
- Flint Creek Outfitters
- Flip Flop Shops
- Glik’s
- Hardrock Hotel & Casino
- HIC
- Hi Tech Surf & Sport
- Innerlight Surf & Skate
- Intracoastal Outfitters
- Island Water Sports
- K-Coast
- Kitty Hawk Kites
- Lands End Gift Shop
- LegoLand
- LL Bean
- Marshall Retail Group
- Maui Nix
- Nomad
- Palmetto Moon
- Paradies
- Quiet Storm
- Real Watersports
- REI
- Ritz-Carlton
- Ron Jon Surf Shop
- Roosterbus
- Sandal Factory
- Sandals Resorts
- Scheels
- Six Flags
- Surf Station
- Swimoutlet.com
- The Four Seasons Resort
- The House
- Tilly’s
- TJX Companies
- T&C Surf
- Tres Palmas
- Universal
- Wake Effects
- Walt Disney Theme Park Merchandise
- Walt Disney World Resorts
- Wave Riding Vehicles
- Wavelengths
Other Events
Shopify will host a lunch and learn session at the stage Thursday that includes a complimentary lunch.
In addition, Surf Expo will host multiple fashion shows, learning labs, and happy hours during the three-day trade event.
2026 will mark 50 years of Surf Expo bringing brands and retailers together to help grow the surf, resort, boutique, swim, and coastal outdoor lifestyle retail markets to new heights.
“I am proud to be part of a team that for 50 years has created a place where the business of surf has been able to launch new products, start careers, help new brands come to market and provide a gathering for the industry,” said Roy Turner, Emerald senior vice president and Surf Expo show director. “I look forward to seeing not only what our next show brings but what the future holds. We can’t wait to see everyone in Orlando!”
