Outdoor industry leaders will share the strategies they’re using to navigate tough challenges at Industry Day, held one day before the Outdoor Retailer show kicks off next week in Salt Lake City.
Topics include managing supply chains, deploying cutting edge technologies, leveling up retail customer service, and more.
Featuring leaders from Google, Cotopaxi, Salomon, Orvis, and others, the sessions are designed to create a forum to have candid conversations about the future of the industry.
“Our goal is to foster collaboration, spark new ideas, and equip attendees with the insights to navigate an increasingly complex outdoor marketplace,” said Show Director Sean Smith.
In addition to technology and trade policy, speakers will also share the latest insights in experiential retail and the creator economy. And don’t miss the final session of the day, called Under Pressure: Understanding the Continuing Forces Redefining Outdoor Business. Moderated by athlete and entrepreneur Suzanne (Sunny) Stroeer, leaders at Salomon, Orvis, and Cascale will discuss how they’re responding to economic uncertainty and issues such as tariffs, supply chain disruptions, sustainability, and potential boycotts of American brands.
Industry Day Schedule
Industry Day runs from 1 p.m. to 6 p.m. on June 17 in Conference Room 251 at the Salt Palace in Salt Lake City. Register here.
Here’s the full schedule and speakers for the half-day conference.
1) Beyond the Sale: Crafting Unforgettable Retail Experiences That Stand Out in Today’s Chaos (1:30 p.m. to 2:15 p.m.), featuring:
- Locally founder and CEO Mike Massey
- Christy Sports CEO Peter Labore
- Water Stone Outdoors owner Holly Fussell
In this session moderated by Greg Thomsen, the former managing director at Adidas Outdoor USA, learn how and why experiential retail is transforming outdoor commerce through in-store events, digital integrations, and immersive experiences.
2) The Future of Exploration: Tech Transformations in the Outdoors (2:30 p.m. to 3:15 p.m.), featuring:
- ENDVR.io co-founder and CEO Steve Gendron
- Google Global Head of Vendor Operations, Marketing & Business Development Joe Bush
- TrackFly founder and CEO Stephen Baird
New technology is transforming the customer experience and driving efficiency and growth across the outdoor industry. Moderated by Greg Thomsen, find out how brands are implementing AI-powered solutions to take their businesses to the next level.
3) The Power of Brand Influence: Navigating the Creator Economy and Consumer Shifts (4 p.m. to 4:45 p.m.), featuring:
- Cotopaxi CMO Craig Rowley
- Off Madison Ave co-founder and Chief Brand Strategist Roger Hurni
- Skullcandy, Inc. Global VP Evin Catlett
In this session moderated by Sunny Stroeer, athlete, Dreamland Safari Tours owner, and the founder of AWExpeditions, brand leaders will share how they’re reaching consumers by selecting the right partners to drive engagement on social media and beyond.
4) Under Pressure: Understanding the Continuing Forces Redefining Outdoor Business (5 p.m. to 5:45 p.m.), featuring:
- Cascale Senior Director of Brand and Retailer Membership Joleen Ong
- Salomon Vice President of Supply Chain Jenni Staudacher
- Orvis Vice President of Integrated Marketing, Brand Amplification & Impact Laura Schaffer
In the final session of the day, find out how brands are navigating issues such as tariffs, supply chain disruptions, and shifting consumer demands and behaviors.
Registration is now open for Industry Day at Outdoor Retailer. Find out more about this year’s show at outdoorretailer.com.
