The Buckle Reports Steep Drop in April Sales

Industry customer The Buckle Thursday reported a steep drop in sales in April due to the coronavirus crisis.
Published: May 7, 2020

Industry customer The Buckle, one of the few publicly-traded retailers that breaks out monthly results, reported a steep drop in sales in April due to the coronavirus crisis.

The company said Thursday that net sales dropped 80% to $11.4 million during the four-week period ending May 2.

For the quarter ending May 2, total sales dropped 42.7% to $115.4 million. Online sales during the quarter increased 31.5% to $32.1 million.

The Buckle closed all of its 446 stores starting March 18, and a few began opening on April 26.

As of May 2, 37 stores had opened, and 100 more are expected to reopen this week.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series