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The rules of brand building are being rewritten, and senior leaders from the action sports and outdoor industries are ready to talk about it.
SESO will host a live webinar on Thursday, June 11 at 11 a.m. PT/2 p.m. ET bringing together a respected panel of brand and marketing leaders for a candid, high-level conversation on what it means to preserve and grow brand identity in an age of AI. This discussion is sponsored by The Noto Group.Â
The panel features:
- Ryan Hitzel, Founder and Chief Brand Officer, Roark
- Candy Harris, Founder and CEO, Unlisted Brand Lab
- Justin Regan, Vice President of Global Marketing, Skullcandy
The discussion will open with the big picture. Is AI a disruption on the scale of the shift to mobile and social, or is it something different entirely? Are there clear winners and losers ahead? And honestly, is the action sports and outdoor industry ready?
From there the conversation gets into the tension that many brand leaders are already feeling. For years, marketing rewarded the optimizers. The brands that cracked the algorithm, owned the keyword, and built the most sophisticated attribution models.Â
Now there is a compelling argument that AI is reordering that hierarchy, surfacing brands with rich histories, coherent identities, and genuine cultural roots. The panel will dig into whether human storytelling, athlete partnerships, and community-driven content are becoming more valuable, not less, in a world flooded with AI-generated noise.
The webinar will also tackle the harder questions around brand protection. What happens when your content, imagery, and messaging can be ingested, repurposed, or misrepresented by systems you do not control? What are brands actually doing about it?
The second half of the conversation turns inward. What AI tools are delivering real value inside brand and marketing functions today? Where have brands piloted and pulled back? And is there a future where AI-driven efficiencies in back-end operations free up meaningful budget to reinvest in the consumer-facing creative work that actually builds loyalty?
The session closes with a look ahead, including what change in the consumer-to-brand relationship most people are still underestimating, and what panelists would say to any brand leader who has not yet seriously engaged with this shift.
Register now for the live event, or if you can’t make it that day, you can still register and you’ll get notified when the on-demand replay is ready.
