Los Angeles-based footwear company TOMS has hired a new leadership team and is returning to its roots, donating one-third of its net profits with a renewed emphasis on children’s needs.
The new leadership team consists of:
- Jared Fix, Chief Executive Officer.
- Amber Tarshis, Chief Brand and Impact Officer.
- Camila Wolfson, Chief Merchandising Officer.
“I’ve long admired TOMS for its innovative approach to blending social impact with business success, and I’m thrilled to lead the next phase of our growth,” Fix said in a statement.
Former CEO Magnus Wedhammar and Chief Brand Officer Amy Smith have both departed the company.
Over the past few months, Fix said he and his colleagues has worked to use customer insights to better understand the brand’s target market. The team is already seeing progress as a result of those efforts, he said.

TOMS CEO Jared Fix. Photo courtesy of TOMS.
This past year, Toms had success with:
- Growing wholesale sales of dress-casual footwear by 57% compared to the previous year.
- Boosting wholesale sales of sandals by 49%.
- Growing DTC sales of dress-casual styles by 129%.
- Increasing DTC sales of sandals by 52%.
The brand team also plans to incorporate more of a 360-marketing approach across all channels of the business, including investing in wholesale.

Amber Tarshis, chief brand and impact officer at Toms. Photo courtesy of Toms.
“In 2025, we’ll deliver fully integrated marketing plans to connect our product and giving messages more clearly, with a focus on the wholesale channel to ensure that our brand resonates in stores and across partner sites, reaching both new and returning customers,” Tarshis said.
After some successful collaborations at New York Fashion Week and with celebrities such as Taylor Lautner this past year, TOMS plans to keep the momentum going with some collaborations with its signature Alpargatas style.

Chief Merchandising Officer Camila Wolfson. Photo courtesy of Toms.
“We’re strengthening our design language across all products, creating unique and ownable points of differentiation with style and comfort,” Wolfson said. “Our recent TOMS sandals and dress casual shoes have resonated with consumers, so we’ll continue expanding these offerings, including into the transitional months.”
TOMS is also investing in its casual sneaker collection, and will create a more robust assortment across genders and price points.
“TOMS was built on creating better tomorrows,” Tarshis said. “Our updated giving strategy returns to our roots, supporting children’s education, health, and well-being.”