Industry favorite Vuori has opened a flagship store in Soho in New York City, the company’s 25th brick-and-mortar location.
The brand has big plans for retail, and is planning to have 100 Vuori stores in the U.S. by 2026.
The new Soho store is 5,000 square feet and, like other Vuori stores, has space for events including yoga classes and art exhibits. The aesthetic of the store is designed to showcase the active coastal California lifestyle.
Vuori recently expanded internationally in the U.K., France, Germany, Ireland, Netherlands, Australia, Canada, China, Hong Kong, Singapore, the Middle East, and Mexico via e-commerce and wholesale. Its first international brick-and-mortar store just opened in London in Covent Garden.
In October 2021, Vuori was valued at $4 billion by SoftBank, which invested $400 million in the brand.
Read our previous interview with CEO and Founder Joe Kudla from earlier this year about how Vuori is managing its rapid growth.
