The Seager team made the trek to Montana to shoot its latest ad campaign touting the release of its collaboration with Coors Banquet.
The collection of cowboy hats, T-shirts, thermal top, Cone Mills chambray shirt, snapbacks, belt buckle, and other accessories retails from $25 to $250. Many of the items are made domestically, including the cowboy hats and T-shirts.
“Coors runs deep in our brand’s DNA, dating all the way back to our launch video in 2015,” said Case Anderson, Seager co-founder and chief marketing officer. “To collaborate with Banquet on their 150th anniversary is a huge privilege, and we hope this collection is passed down from generation to generation for another 150 years to come. We set our focus on honoring their 150 years of brewing in Golden, Colorado with USA-made products like cowboy hats, tees, a belt buckle, and more.”
The video for the collaboration’s release was shot with workers in northwest Montana on VHS. Anderson said any footage shot on digital was then converted to tape for that vintage look.
“For the campaign, we took inspiration from (Coors’) iconic ads in the ’70s and ’80s to celebrate their legacy and the impact they’ve had on us all,” Anderson said.
This isn’t the first time Seager has worked with Coors Banquet. A previous collaboration included a duffel bag, backpack, tent, and smaller accessories.
Collaborations with big names have helped grow brand awareness since Seager’s late 2014 founding as a Western-inspired surf label. A 2018 collaboration with Stetson helped solidify the Seager name in the Western world, while slick imagery and video campaigns have further grown the fan base.
Up next for Seager is its first-ever store, slated to open this year in San Juan Capistrano, California.
View more looks from Seager’s collaboration with Coors Banquet:
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