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Marckx elevated to CEO of Orange 21, Hagerman joins as EVP

Marckx elevated to CEO of Orange 21, Hagerman joins as EVP

Orange 21, owner of Spy Optic, announced several management changes this morning.

News May 13, 2013
Tourism tally: Hawaii expects a flat 2009, after a down 2008

Tourism tally: Hawaii expects a flat 2009, after a down 2008

I wanted to take a new look at how tourism traffic is flowing and projections for 2009, especially in Hawaii, which is such a key state for industry brands and…

Executive Edition May 13, 2013
Peter Ramondetta joins Omit team

Peter Ramondetta joins Omit team

Press Release:   It is with great pride that Omit Apparel welcomes Peter Ramondetta to the Omit family. Peter is one of those rare skateboarders who is respected for his…

News May 13, 2013

Industry brands are shifting how much – and where – they spend on marketing

Surf and skate brands are masters at building buzz and attracting customers through advertising and marketing. But the ways - and places - that they're spending money to build that…

Executive Edition May 13, 2013
Sol Republic adds Julian Wilson as Savior of Sound

Sol Republic adds Julian Wilson as Savior of Sound

Press Release:   SOL REPUBLIC ADDS PRO SURFER JULIAN WILSON AS ONE OF THEIR SAVIORS OF SOUND   Julian’s passion for surfing and music makes for a perfect pairing with…

News May 13, 2013
Designers discuss fashion, pricing and creativity during a recession

Designers discuss fashion, pricing and creativity during a recession

With consumers spending less and on the hunt for bargains, it made me wonder how those pressures are impacting design and fashion in the industry. I asked more than a…

Executive Edition May 13, 2013
Hollister details international locations, revenue for stores

Hollister details international locations, revenue for stores

Abercrombie & Fitch, the parent company of Hollister, detailed where it opened international Hollister stores, and store revenues in its Q3 earnings report today.

News May 13, 2013
Active stores still open

Active stores still open

Seven stores whose leases Active Ride Shop recently said it planned to reject in bankruptcy court were still open as of Monday. "Twenty-one Active retail stores are open for business…

Executive Edition May 13, 2013

Chet Thomas partners with Boombotix

Press Release:   SAN FRANCISCO, CA – Mobile audio company Boombotix is proud to announce their partnership with entrepreneur and professional skateboarder Chet Thomas. The San Francisco based company, founded…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series