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Social Media Science: Brands share best practices
Today, Vans, Sanuk, Hurley, 686, Fox, Rip Curl, Skullcandy and more share how they approach social media and what they've learned along the way. Tomorrow: what NOT to do.
Executive Edition May 13, 2013Photos and report from SIA
A busy SIA got underway Thursday in Denver and despite the disappointing snowfall this season, the mood wasn’t total doom and gloom. Plus, lots of photos from the show floor.
News May 13, 2013George Powell: Skate industry must fight back
Powell exhorts the industry to work together to protect skateboarding from outsiders with public money who are pulling skateboarding apart "like buzzards shredding a carcass."
Executive Edition May 13, 2013Festival to premiere Stacy Peralta's film
Press Release: Surfing & Skateboarding Cinema Highlighted at Santa Barbara International Film Festival Wednesday, February 1st, 2012 – Capistrano Beach, Ca – The West Coast Premiere of filmmaker Stacy…
News May 13, 2013Costa Rica store tour – with lots of photos
In Part II of our Costa Rica report, Shelby Stanger visits several stores in different areas of the country to get a feeling of what is happening on the ground…
Executive Edition May 13, 2013Core Careers: Steve Van Doren of Vans
We talk with Steve Van Doren, Vans’ “Ambassador of Fun,” about his career, his approach to his job, and his advice for others in the industry.
News May 13, 2013Sole Tech CEO focuses on the future
Pierre Senizergues on: the global economy, how 2010 is shaping up, competing with athletic companies, what’s new with Sole Tech brands and why he's always been leery of debt.
Executive Edition May 13, 2013Real Retail: Stand Up Paddle Co.
SUP Co. in Laguna Beach takes an upscale approach to the SUP craze, including an intriguing mix of brands and impressive private label program. Industry vets are involved.
Executive Edition May 13, 2013