Shop Eat Surf Outdoor

Latest Posts

Talking shop with K-5's Jurgen Schulz

Talking shop with K-5's Jurgen Schulz

A talk with Jurgen about changes he is making to the store to differentiate from mass retailers, what is selling, business trends, and an interesting new section he has added.

Executive Edition May 13, 2013

Skimboarding Championship set for this weekend

Press Release:   VICTORIA SKIMBOARDS WORLD CHAMPIONSHIP OF SKIMBOARDING   Opening viewership globally .......  

News May 13, 2013
Lost CEO on what's next for revamped clothing brand

Lost CEO on what's next for revamped clothing brand

An interesting interview with Joel Cooper about the gamble of taking Lost in-house, how spring orders are shaping up, what is working, the women's surprise, what's next

Executive Edition May 13, 2013

Surfers' Hall of Fame welcomes Dane Reynolds

Press Release:   HUNTINGTON BEACH, Calif. – Dane Reynolds, one of the most progressive surfers in the world, is among the 2012 inductees for the Surfers’ Hall of Fame. Reynolds…

News May 13, 2013
Core Careers: Ted Li of Oakley

Core Careers: Ted Li of Oakley

Ted Li is the VP of North America. We asked him how he got started, what is his biggest accomplishment at his current job, how he manages demands on his…

Executive Edition May 13, 2013

Osiris launches new commercial campaign

Press Release:   OSIRIS LAUNCHES NEW COMMERCIAL CAMPAIGN: THIS NEVER GETS OLD   TO AIR ON MTV AND FUEL TV BEGINNING JULY 16   Campaign Features A Day In The…

News May 13, 2013
How Pura Vida grew to 2,500 stores in 2 years

How Pura Vida grew to 2,500 stores in 2 years

We talk to Pura Vida's founders about how they grew into a multimillion dollar business whose products are carried in stores ranging from PacSun to Nordstrom to Fred Segal.

Executive Edition May 13, 2013
Lizard King joins Armourdillo

Lizard King joins Armourdillo

Press Release: ARMOURDILLO WELCOMES LIZARD KING!   Character, style, passion and color. The King has got it covered. With that in mind, Armourdillo is proud to officially welcome Lizard King…

News May 13, 2013
Penny pushes forward to stay ahead of new competitors

Penny pushes forward to stay ahead of new competitors

U.S. GM/VP Nick Timms tells us how the Australian brand operates in the U.S., how many doors carry Penny, and how they plan to stay ahead of competitors that have…

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series