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Rip Curl WSL Finals: Larger Crowds Expected on Beach, Online in Year 3

Rip Curl’s pumping big marketing dollars around this year’s competition, which marks its third year as a name sponsor.

News September 8, 2023
DPS Skis Puts Faith in Carbon Fiber With Lifetime Guarantee

DPS Skis Puts Faith in Carbon Fiber With Lifetime Guarantee

DPS Skis, the Utah-based manufacturer, is betting big on the durability of its products by offering a lifetime warranty. DPS, originally founded as Drake Powderworks, has been around since 2005,…

News September 7, 2023
Surfline Names Ross Garrett CEO

Surfline Names Ross Garrett CEO

Ross Garrettt is returning to the company where he worked in various positions for nine years. He replaces Kyle Laughlin, who joined Surfline three years ago from Amazon.

News September 7, 2023
Paul Naude and Bob Hurley on Their New Alliance

Paul Naude and Bob Hurley on Their New Alliance

Vissla CEO Paul Naude and Hurley Founder Bob Hurley, who is no longer involved in this namesake brand but is in investor in Florence Marine X and IPD, recently created…

News September 6, 2023
Evan Slater Moves to Sun Bum; David Brooks to Authentic; More Boardriders Hiring News

Evan Slater Moves to Sun Bum; David Brooks to Authentic; More Boardriders Hiring News

Former Billabong VP of Global Marketing Evan Slater has landed an elevated role at sunscreen company Sun Bum. He starts his new job today.

News September 5, 2023

Roark Taps Mike Wallace to be Global Marketing Director, Greg Bravo as Men’s Design Director

The company also announced the promotion of Corey Brindley to the new director of content creation position.

News September 5, 2023
Industry Truth-Teller Wes Allen of Sunlight Sports Talks Outdoor Challenges

Industry Truth-Teller Wes Allen of Sunlight Sports Talks Outdoor Challenges

(This story was updated on 9/26/2023.) Sunlight Sports Principal Wes Allen doesn’t see a lot of bright spots for outdoor retailers at the moment. “2023 hasn’t been a good year,”…

News September 5, 2023
Authentic Brands Closes on Boardriders Acquisition

Authentic Brands Closes on Boardriders Acquisition

Boardriders’ sale to Authentic Brands Group officially closed Friday in a deal that shifts ownership of some of the industry’s largest core surf and skate brands to a new parent.…

News September 1, 2023
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series