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Santa visits Sole Tech

Santa visits Sole Tech

Press Release:   Santa Claus came to the etnies headquarters on his skateboard with Mrs. Claus, his friendly elves and Pierre-André Senizergues in tow to host the 2010 Holiday Festival,…

News May 13, 2013
SoCal Rep Show coming to HB

SoCal Rep Show coming to HB

Press Release:   HUNTINGTON BEACH, CA, December 13th 2010 – From January 13th -14th, Surf City USA will host the 2011 SoCal Rep Show in the heart of the American…

News May 13, 2013

Snow sales surge in November

  MCLEAN, Va. (Jan. 6, 2010) - The snow sports market reached $1 billion in sales August through November, 14% above last season, setting a new benchmark for early season…

News May 13, 2013

Strong December gains help retailers beat holiday sales projections

  Washington, January 14, 2011 - Even though consumers spent most of 2010 on the sidelines, retailers found a way to tap into pent up demand when it counted the…

News May 13, 2013

SnowFab signs exclusive multi-year global license with Paul Frank

San Diego, CA (January 24, 2011) – SnowFab announced today that it has signed a multi-year licensing agreement with Paul Frank Industries to market and sell fashionable skis and snowboards…

News May 13, 2013

K-Swiss and Form Athletics sign MMA fighter Jon "Bones" Jones

Press Release:   (Westlake Village, CA) February 2, 2011 - California Sports Company K·Swiss (NASDAQ: KSWS) has announced a multi-year endorsement with Mixed Martial Arts (MMA) fighter Jon "Bones" Jones…

News May 13, 2013
The Berrics and La Jolla Group sign deal

The Berrics and La Jolla Group sign deal

La Jolla moves into skate by inking deal with The Berrics.

News May 13, 2013
La Jolla Group Introduces Shared Services Marketing Team, Added Focus on Brand Promotions and Events

La Jolla Group Introduces Shared Services Marketing Team, Added Focus on Brand Promotions and Events

Press Release:   Internal ‘Agency’ and promotions group ‘R.I.O.T.S.’ created to provide full-service strategic planning and marketing execution across all brands  

News May 13, 2013
Oakley revenue exceeds $1 billion in 2010

Oakley revenue exceeds $1 billion in 2010

Oakley continues its growth streak and reaches a revenue milestone.

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series