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Executive Edition
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Brooke Farris Named WSL Chief Marketing Officer and President of North America
The former Rip Curl CEO returns to the WSL and will move to the United States to oversee global brand, marketing, communications, and social media strategy, in addition to other…
News August 6, 2025
Connecting with Consumers in Times of Turbulence
Three questions with veteran marketer Sarah Crockett, who has worked at a wide range of companies including Vans, Burton, REI, Backcountry, DSW, and now, Carter's, where she's collaborating with former…
News August 5, 2025
Columbia Launches Major Brand Marketing Refresh
The campaign is designed to offer something different than what Columbia executives characterize as stagnation within the outdoor industry which is suffering from a "sea of sameness" said Joe Boyle,…
News August 4, 2025
Db CMO Jonathan Weaver on How Latest Investment Will “Supercharge” the Brand
After LVMH took a minority stake last year, the Scandinavian bag brand secured additional investment from Norwegian soccer player Erling Haaland and billionaire heir and model Gustav Magnar Witzøe.
News August 4, 2025
Black Diamond’s Turnaround Appears to Take Hold, But Company Cautious on Second Half
"We feel quite good about the strength of our relationships with key retailers, our growth at big accounts, as well as specialty, and our position heading into what we think…
Executive Edition August 1, 2025
Columbia CEO Comments on Challenges and Downsizing in U.S., International Growth, and Tariff Turmoil
“Unfortunately, clarity with respect to U.S. trade policy has not materialized,” CEO Tim Boyle said. “This uncertainty overhangs consumer sentiment and every decision that we make for our U.S. business.…
Executive Edition August 1, 2025
The North Face, Timberland Drive Results at VF Corp, Vans’ Struggles Continue
CEO Bracken Darrell shared what’s fueling VF's turnaround efforts, detailed how TNF plans to double its apparel revenue, where Vans’ turnaround stands, and how Timberland succeeded this summer.
Executive Edition July 30, 2025
Turtle Fur Appoints Marketing Exec Erika Canfield to CEO Role
Canfield will lead the Vermont-based brand as it expands beyond winter gear into year-round lifestyle and performance accessories.
News July 30, 2025
How Retailers and Brands Can Maximize a Collaboration that Goes Viral
The director of research at Placer.ai recently examined the role of exclusivity in comparing product drops at Trader Joe’s and Target, and shares best practices for maximizing results when a…
News July 30, 2025
