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Report: Vuori Mulling 2024 IPO
Fast-growing activewear brand Vuori is reportedly talking to bankers about a possible initial public offering next year. A report Sept. 29 from Bloomberg said the Encinitas, California-based company, valued at…
News October 23, 2023
Sessions Founder Revisits Love for Skate, Snow, and 7 Inches in 45RPM Vintage
Joel Gomez talks about a passion project that’s turning the heads of those who know their skate and snow history, while appealing to a new generation hungry for vintage designs.
News October 23, 2023
From Rihanna to Trail Running, Salomon Works to Balance Performance and Fashion
French-based outdoor brand Salomon is straddling the line between producing high-performing footwear for hiking, trail running, and road running, while getting huge publicity boosts from the fashion world. For example,…
News October 23, 2023
Vail Resorts Chief Marketing Officer to Exit
Vail Resorts announced that the company’s chief marketing officer, Ryan Bennett, will no longer be with the company starting Oct. 20. In a SEC report filed on Monday, the company…
News October 19, 2023
Johnson Outdoors to Exit Eureka Business, Focus on Jetboil
Johnson Outdoors announced that it is exiting its Eureka product lines to focus on the cooking segment, including its Jetboil franchise. Eureka was founded in 1895 as Eureka Tent &…
News October 19, 2023
Outerknown Readies for Retail Growth
John Moore on why the brand is ramping its physical footprint now, consumer spending trends, and how the company’s thinking about holiday.
News October 19, 2023
Element Collaborates with Polo Ralph Lauren
Element Global Creative Director Rey Gautier discusses why the collaboration with Ralph Lauren made sense and how Polo’s Fall 1982 collection was used as the inspiration point for the partnership.
News October 18, 2023
Mammut Aiming for $100 Million in North American Revenue
Swiss mountain safety and outdoor company Mammut is investing heavily in its United States operation, with plans to expand its brand presence at ski resorts, in addition to expanding its…
News October 18, 2023
Rumpl Names New VP of Marketing from Yeti
Outdoor blanket brand Rumpl announced it has hired brand and marketing professional Josh Weichhand to join the company as vice president of global brand marketing. Weichhand will lead and oversee…
News October 18, 2023
