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Surfing World Tour makes history in the U.S.

Press Release:   Surfing World Tour Makes History in the U.S.  -Long Island, San Clemente, San Francisco & Oahu to Host World’s Best Surfers-  

News May 13, 2013
Christian Hosoi and Switchboard Inc. team up

Christian Hosoi and Switchboard Inc. team up

Press Release:   Christian Hosoi and Switchboard Inc. Announce Exclusive Licensing Arrangement For Hosoi Skateboards.   Santa Ana, CA (September 13, 2011) – Legend skateboarder Christian Hosoi and Switchboard Inc.…

News May 13, 2013
Vans DQM General retail store opens in SOHO

Vans DQM General retail store opens in SOHO

Press Release:   Vans and DQM proudly opened the doors to the Vans DQM General retail store in SOHO on Thursday, September 15 and capped off the first day of…

News May 13, 2013
Deckers offers $10,000 reward to find missing man

Deckers offers $10,000 reward to find missing man

Press Release:   GOLETA, Calif., Sept. 23, 2011 /PRNewswire via COMTEX/ --Deckers Outdoor Corporation (NASDAQGS: DECK) is offering a $10,000 reward to the individual(s) with direct information that can help…

News May 13, 2013
The impacts of discounting, Day 2: The retail side

The impacts of discounting, Day 2: The retail side

Yesterday, I explored the issue of discounts this holiday season, how it impacts brands, and underlying issues that some believe are driving promotions in the industry. Today, retail analysts, experts…

Executive Edition May 13, 2013
Recap of SIMA's New Advertising Boot Camp

Recap of SIMA's New Advertising Boot Camp

SIMA's New Advertising Boot Camp attracted multiple surf manufacturing companies and featured speakers from AOL and Google.

News May 13, 2013

The changing consumer: The brand perspective

Yesterday, core store owners talked about changing consumer spending patterns. I asked: Are we seeing a cyclical downturn that will be followed by a rebound? Or is this the dawn…

Executive Edition May 13, 2013
SIMA and BRA present Industry Boot Camp on Oct. 24

SIMA and BRA present Industry Boot Camp on Oct. 24

Press Release:   * REGISTER ONLINE AT: HTTP://WWW.REGONLINE.COM/INDUSTRYBOOTCAMP REGISTRATION IS NOW OPEN FOR INDUSTRY BOOT CAMP CO-PRESENTED BY SIMA & BRA – Deadline to Register is Monday, October 17, 2011…

News May 13, 2013
Money, money, money: Advice on how to get it and what types of companies are attracting investors

Money, money, money: Advice on how to get it and what types of companies are attracting investors

In Part II of our series assessing the outlook for consolidation, acquisitions and investments in 2009, I asked six experts what kind of action sports companies are attracting buyers, what…

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series