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From Nike 6.0 to Nike as it tightens action sports focus

From Nike 6.0 to Nike as it tightens action sports focus

I flew to Oregon and met with top Nike execs about major changes in Nike's branding, product and focus in action sports. Plus, future plans and why Nike succeeded this…

Executive Edition May 13, 2013
SURFING Magazine Swimsuit issue on sale April 3rd

SURFING Magazine Swimsuit issue on sale April 3rd

Press Release:   PRETTY GIRLS MAKE WAVES   SAN CLEMENTE, Calif., March 30, 2012 – The month of April has April Fool’s and Earth Days. It also has Palm and…

News May 13, 2013
A taste of back to school at PacSun

A taste of back to school at PacSun

A visit to the PacSun store at The Block of Orange, a showcase store. I got a taste of back-to-school strategies, big changes in women's, shoe brands returning, more.

Executive Edition May 13, 2013
Reef launches Miss Reef app

Reef launches Miss Reef app

Press Release:   (Carlsbad, CA) April 4th - 2012 – Reef is proud to release the first ever Miss Reef Calendar App over two decades after the first Miss Reef…

News May 13, 2013
Spy going Back to Beach, more details from conference call

Spy going Back to Beach, more details from conference call

We listened to Orange 21's earnings conference call today and have a summary of the highlights, including Spy going Back to the Beach, the dropping of O'Neill license, more.

Executive Edition May 13, 2013
Brixton names new PR Manager

Brixton names new PR Manager

Press Releases:   ADRIANA MATTHEWS NAMED BRIXTON’S PUBLIC RELATIONS MANAGER   Oceanside, CA (April 10, 2012) – The Brixton crew is excited to announce the hiring of Adriana Matthews as…

News May 13, 2013
Burton SVP on orders, specialty focus, supply chain

Burton SVP on orders, specialty focus, supply chain

A talk with Burton SVP John Lacy about how orders turned out for the season, how Burton is working with the specialty market, supply chain challenges and inventory approaches.

Executive Edition May 13, 2013
Koston, Malto, Berra join Beasley on Skullcandy skate team

Koston, Malto, Berra join Beasley on Skullcandy skate team

Press Release:   Skullcandy Announces Revamped Skate Team  

News May 13, 2013
Journeys on a roll, more about Canada plans

Journeys on a roll, more about Canada plans

We listened to the Q3 earnings conference call of Journeys parent company Genesco this morning and have details about Canada plans, Journey's performance, teen shifts, more.

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series