Shop Eat Surf Outdoor

Latest Posts

Themes from the BRA Summit

Themes from the BRA Summit

I spent two days talking to many of the 20 or so retailers at the Board Retailers Association Summit in Puerto Rico last week. Here are some themes that emerged.…

News May 13, 2013
More details about Deckers deal for Tsubo

More details about Deckers deal for Tsubo

I talked with Patrick McNulty to follow up on his company's decision to sell to Deckers Outdoor Corp. last week. Patrick is the co-founder of Tsubo, a high-end comfort footwear…

News May 13, 2013
Where Active wants to be and how it thrives

Where Active wants to be and how it thrives

On the heels of Active Ride Shop's big win as men's retailer of the year at the SIMA Image Awards, I headed out to Mira Loma to meet President Shane…

News May 13, 2013
A closer look at the strategy for Lost Girls

A closer look at the strategy for Lost Girls

As I was reporting my juniors series this week, a few retailers mentioned Lost Girls sold through well this season. That mirrors what Lost International CEO Joel Cooper told me…

News May 13, 2013
Catching up with Atwater over sushi

Catching up with Atwater over sushi

Dean Bradley, creative director and founder of Atwater, emailed me the other day with an idea. "You need to put the ‘eat' back into Shop-Eat-Surf," he said. "We'll take you…

News May 13, 2013
Insights from The Collective juniors event

Insights from The Collective juniors event

  Here are highlights from The Collective juniors event at The Lab yesterday. I teamed up with Foam Magazine to organize the gathering, which was sponsored by 24|seven, so I…

News May 13, 2013
Electric's new iPhone application

Electric's new iPhone application

Mike Carter, Electric Visual's director of global marketing, let me know about an interesting application the brand has created for iPhone. He says Electric is the first brand in the…

News May 13, 2013
Duke's take on snow season, plus industry stats from 2007

Duke's take on snow season, plus industry stats from 2007

While I was on my trip to Tampa, I missed the Surfside Sports annual Snow Carnival, a sale and festival that seems to attract the whole industry. I thought I'd…

News May 13, 2013

…Aqua VI moving into RVCA space

Lian Murray told me last night her growing company is moving into RVCA's space at the first of the year. She answered some questions for me about the move and…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series