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Executive Edition
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Social Media Science: Brands share best practices
Today, Vans, Sanuk, Hurley, 686, Fox, Rip Curl, Skullcandy and more share how they approach social media and what they've learned along the way. Tomorrow: what NOT to do.
Executive Edition May 13, 2013
Colorado Ski Country welcome winter deluge
Press Release:  DENVER, Colo. – January 23, 2012 – Several substantial snow storms rolled through Colorado Ski Country USA (CSCUSA) recently, leaving resorts with fresh snow measurable in feet.…
News May 13, 2013
George Powell: Skate industry must fight back
Powell exhorts the industry to work together to protect skateboarding from outsiders with public money who are pulling skateboarding apart "like buzzards shredding a carcass."
Executive Edition May 13, 2013
Reef signs Luke Davis and Kai Otton
Press Release:  (Carlsbad, CA) January 26th, 2012 –Reef is extending the depth and strength of its surf team with the 100% sponsorship of up-and-comer Luke Davis and ASP World…
News May 13, 2013
Costa Rica store tour – with lots of photos
In Part II of our Costa Rica report, Shelby Stanger visits several stores in different areas of the country to get a feeling of what is happening on the ground…
Executive Edition May 13, 2013PacSun board member resigns
Editor's note: Pacific Sunwear filed the following notice with the SEC Monday. Â "On February 3, 2012, Grace Nichols gave notice to the Board that she will resign as a…
News May 13, 2013
Sole Tech CEO focuses on the future
Pierre Senizergues on: the global economy, how 2010 is shaping up, competing with athletic companies, what’s new with Sole Tech brands and why he's always been leery of debt.
Executive Edition May 13, 2013
Yadin Nicol re-signs with Globe
Press Release:  El Segundo, CA., February 9, 2012 – Surf star Yadin Nicol re-signs a multi-year contract with globe. Â
News May 13, 2013
Real Retail: Stand Up Paddle Co.
SUP Co. in Laguna Beach takes an upscale approach to the SUP craze, including an intriguing mix of brands and impressive private label program. Industry vets are involved.
Executive Edition May 13, 2013
