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Electric on major brand revamp, watches, helmets

Electric on major brand revamp, watches, helmets

A talk with Electric leaders about major changes at the brand including a new logo, moving into watches and helmets, its refined brand strategy, decoupling from Volcom, more.

Executive Edition May 13, 2013
Ken Block and DC Shoes announce Gymkhana FIVE

Ken Block and DC Shoes announce Gymkhana FIVE

Press Release:     KEN BLOCK AND DC SHOES ANNOUNCE THE UPCOMING RELEASE OF GYMKHANA FIVE, PRESENTED BY THE FORD FOCUS ST   JUNE 18th, 2012 - Huntington Beach, California…

News May 13, 2013
Rick Alden returns fired up and with guns blazing

Rick Alden returns fired up and with guns blazing

Skullcandy Interim CEO and Founder Rick Alden returns with a blistering assessment of Skullcandy's business and several plans to help the brand regain its edge.

Executive Edition May 13, 2013
Skateistan founder on the power of skateboarding

Skateistan founder on the power of skateboarding

The inspiring tale of how one skateboarder built a thriving skate school that serves girls and boys in a $1 million, indoor skatepark with classrooms in war-torn Afghanistan.

News May 13, 2013
Uppercut aims to replicate Oz success with grooming goods

Uppercut aims to replicate Oz success with grooming goods

Uppercut Deluxe has grown with the cleaned up hair trend for men. How the company got into 400 top surf doors in Australia, its plans for the U.S., and its…

Executive Edition May 13, 2013
F-Bomb Trading brings Minimum to Canada

F-Bomb Trading brings Minimum to Canada

Press Release:   Vancouver, Canada, June 27th, 2012 — We are excited to announce that F-Bomb Trading will now be the exclusive Canadian distributor for Minimum, a clothing line based…

News May 13, 2013
Rabbit Kekai to enter Surfers' Hall of Fame

Rabbit Kekai to enter Surfers' Hall of Fame

Press Release:   LIVING LEGEND RABBIT KEKAI POISED TO ENTER SURFERS’ HALL OF FAME   HUNTINGTON BEACH, Calif. – Rabbit Kekai, once dubbed by Longboard magazine as “the living link…

News May 13, 2013

Nordstrom teams with British fast fashion retailer Top Shop

  Editor's note: Peter Nordstrom told WWD "this is not a price play. It’s really a trend and fashion play.”   Press Release:   TOPSHOP TOPMAN To Launch At Nordstrom…

News May 13, 2013

SIA hosts Summer Snowdown

Press Release:   SIA Members Take Manhattan by Storm at Annual Summer Snowdown Media Event   NEW YORK, NY (July 19, 2012) -- While Manhattan streets were hazy with 90+…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series