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Prana Names Tricia Shumavon President

Prana Names Tricia Shumavon President

Columbia Sportswear Company announced that Tricia L. Shumavon will be joining the company as president of Prana. Shumavon most recently worked at Adidas in Europe where she was the global vice…

News August 1, 2023
Nixon Founders on Key Lessons Learned in 25 Years of Business

Nixon Founders on Key Lessons Learned in 25 Years of Business

In honor of their anniversary, SES asked Founders Andy Laats and Chad DiNenna about what they are most proud of, the lessons learned over the years, what they would do…

News August 1, 2023
Photos from SIMA’s Waterman’s Weekend 2023

Photos from SIMA’s Waterman’s Weekend 2023

SIMA hosted its annual Waterman’s Weekend Friday and Saturday with several new twists, including the addition of a more casual luau on Friday night and a new venue in Huntington…

News July 31, 2023
Eagle Creek Capitalizes on Return of Travel

Eagle Creek Capitalizes on Return of Travel

When Travis Campbell bought travel brand Eagle Creek in 2021 from VF Corporation, the COVID-19 pandemic was raging. Outdoor customers were spending their money on hardgoods like kayaks and bikes,…

News July 31, 2023
Hot-Selling Hoka Looks to Meet Excess Demand with DTC

Hot-Selling Hoka Looks to Meet Excess Demand with DTC

Editor’s note: Read about Teva’s Q1 performance and a new strategy for the brand in our separate Teva story here. High-growth running brand Hoka continued its strong performance in the…

News July 28, 2023
Teva Sales Drop 18.8% in Q1 – New Strategy Planned

Teva Sales Drop 18.8% in Q1 – New Strategy Planned

Editor’s note: Read about the first quarter results for sister brand Hoka and Deckers Brands overall here. Deckers Brands hopes to revitalize its Teva brand after a decline in its…

News July 28, 2023
Newell Brands, Fenix Outdoor, and Shimano Post Sales Declines

Newell Brands, Fenix Outdoor, and Shimano Post Sales Declines

Three outdoor industry companies, Newell Brands, Fenix Outdoor, and Shimano posted sales and profit declines for the most recent earnings period. The companies cited a variety of reasons for the…

News July 28, 2023

Sanuk, Teva in for “Reset” Under Deckers Brands

The two brands saw sales slide in the recently ended quarter as parent Deckers Brands looks to breathe new life into both labels.

Executive Edition July 28, 2023

HeyDude Growth Outlook Adjusted Down to Account for Wholesale Shifts

The adjusted forecast follows a quarter of growth for HeyDude, led by direct-to-consumer.

Executive Edition July 28, 2023
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series