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Jon Frederick RabNews

Rab Realigns for Global Success

Group Marketing Director Jon Frederick discusses how Rab is better aligning its global subsidiaries, why he's moving back to the U.S., and how the English outdoor brand approaches the wholesale...

Executive Edition

The Rhythm Team

Rhythm Leader on Tariff Pricing: “The Surf Industry Cannot Absorb Higher Prices”

Executive Edition
Vans Adobe

Vans a Hot Topic of VF Corp. Earnings Call As Turnaround Questioned

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Ed Leasure_AjaiDatta_KingsandQueens

Surf Industry Vets Make Retail Play in Hawaii and Florida

Executive Edition
Natural Selection Tour

Natural Selection, X Games and Snow League Are Leading an Action Sports Event Boom – Why Now?

Executive Edition

Latest Posts

FMF Apparel signs James Carter to a multi-year deal

FMF Apparel signs James Carter to a multi-year deal

Press release:   Irvine, CA (January 22th, 2013):Coming off of a very successful 2012 and looking to further strengthen their team, FMF Apparel is digging deeper into Freestyle MX with…

News May 13, 2013
Reef announces new footwear executive structure led by industry veteran Tom Cooke

Reef announces new footwear executive structure led by industry veteran Tom Cooke

Press release:   (Carlsbad, CA) January 15th, 2013– Reef is pleased to welcome the addition of Tom Cooke to the role of Vice President of Footwear, as the company announces…

News May 13, 2013
Body Glove International collaborates with Middle East’s largest water park

Body Glove International collaborates with Middle East’s largest water park

Press release:   Redondo Beach, California USA [February 4, 2013]- Body Glove Middle East has teamed up with Yas WaterWorld Abu Dhabi, the regions newest, biggest and greatest water park.…

News May 13, 2013
Updated: Photos and wrap from SIMA Image Awards

Updated: Photos and wrap from SIMA Image Awards

A few brands continued their dominant streaks at the SIMA Image Awards last night at The Grove in Anaheim and the evening also contained some surprises. Plus, lots of photos.

News May 13, 2013
Skullcandy presents: Take a Supermodel to Work Ep. 2 featuring Kate Upton, Big Boi and Stevie Johnson

Skullcandy presents: Take a Supermodel to Work Ep. 2 featuring Kate Upton, Big Boi and Stevie Johnson

Press release:  

News May 13, 2013
SIMA endorses the ECOBOARD Project to encourage the use of sustainable materials in surfboards

SIMA endorses the ECOBOARD Project to encourage the use of sustainable materials in surfboards

Press release:   ALISO VIEJO, Calif. (February 21, 2013) — The SIMA (Surf Industry Manufacturers Association) Board of Directors has officially endorsed the ECOBOARD Project, which provides a sustainable materials…

News May 13, 2013
Extensive broadcast coverage for Burton U.S. Open

Extensive broadcast coverage for Burton U.S. Open

Press release:  

News May 13, 2013
Teva launches biggest campaign to date behind new TevaSphere innovation

Teva launches biggest campaign to date behind new TevaSphere innovation

Press release:   GOLETA, Calif., March 4, 2013 /PRNewswire/ -- Teva®, a leading outdoor brand and division of Deckers Outdoor Corporation (NASDAQGS: DECK), is proud to announce its biggest marketing…

News May 13, 2013
The Buckle Q4 profit and sales rise

The Buckle Q4 profit and sales rise

Large industry customer The Buckle reported Q4 and full year earnings this morning. Details about the retailer's results.

News May 13, 2013

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series