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Rusty to create collection for JCPenney

Rusty to create collection for JCPenney

The La Jolla Group announced tonight a new segmenting strategy for Rusty. Rusty is creating a special young men's and boys collection for JCPenney. The clothes will have a different…

News May 13, 2013
Manufacturers discuss economy, product segmentation and inventories at BRA Summit

Manufacturers discuss economy, product segmentation and inventories at BRA Summit

Surf manufacturers took part in an interesting panel Thursday at the Board Retailers Association Summit. The panel included John Wilson, president of Reef, Tom Holbrook, Quiksilver executive vice president, Paul…

News May 13, 2013
Volcom CEO Richard Woolcott sees reasons for optimism

Volcom CEO Richard Woolcott sees reasons for optimism

Volcom CEO Richard Woolcott struck an optimistic note on the company's first quarter earnings conference call this afternoon, saying several times that he is seeing a more positive outlook from…

News May 13, 2013
Talking with Per Welinder about changes at Blitz and the future

Talking with Per Welinder about changes at Blitz and the future

I met Blitz Distribution President Per Welinder at the IASC skateboard summit and was intrigued. A former professional skateboarder from Sweden with a UCLA MBA is a pretty interesting combination.…

News May 13, 2013
World Skin Cancer Foundation hosts first U.S. West Coast contest

World Skin Cancer Foundation hosts first U.S. West Coast contest

The World Skin Cancer Foundation's first U.S. West Coast event is May 30 and includes a surf contest at the San Clemente Pier, and a dinner party and auction at…

News May 13, 2013
Quiksilver earnings and conference call later today

Quiksilver earnings and conference call later today

Quiksilver reports second quarter earnings later today and will likely provide an update on its efforts to improve liquidity as a 55 million Euro line of credit comes due at…

News May 13, 2013
Action sports brands woo investors at Capital Forum

Action sports brands woo investors at Capital Forum

I zoomed to downtown San Diego yesterday to hear a few young action sports companies pitch their ideas to a room of investors at the first Connect S.I. Capital Forum.…

News May 13, 2013
Todd and Mikke on changes at ZJ Boarding House

Todd and Mikke on changes at ZJ Boarding House

Updated Friday at 2:45 p.m. with photos of the new Billabong and Hurley stores ZJ Boarding House debuts a new strategy this weekend with two of its three spaces converted…

News May 13, 2013

SIMA Boot Camp: How to connect to Today's Millenials

Michael Wood, the Senior VP of Syndicated Research at Teen Research Unlimited (TRU), presented a very dynamic and informative presentation yesterday at the SIMA Boot Camp on understanding today's millennials.…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series