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Registration open for SIMA New Advertising Boot Camp

Registration open for SIMA New Advertising Boot Camp

Press Release:   ALISO VIEJO, Calif. (August 29, 2011) – Registration is now open for New Advertising Boot Camp, presented by the Surf Industry Manufacturers Association (SIMA). The event will…

News May 13, 2013
PacSun announces launch of new music website

PacSun announces launch of new music website

Press Release:   September 6, 2011 (Anaheim, CA)- Keeping up with their consumers passionate music appetite, PacSun has built a hub for its growing music program (music.pacsun.com), featuring daily blog…

News May 13, 2013
4th annual Rainbow Sandals Battle of the Paddle

4th annual Rainbow Sandals Battle of the Paddle

Press Release:   World's Preeminent Stand-Up Paddle (SUP) Race Doheny State Beach, Dana Point, CA, USA $25,000 Prize Purse Sept. 24 & 25, 2011   TEN DAYS TO BATTLE OF…

News May 13, 2013
SIA creates "State of the Industry" video

SIA creates "State of the Industry" video

Press Release:     New Video Breaks Down Lessons Learned from 2010/11 Season   MCLEAN, Va. (Sept. 19, 2011) - The 2010/11 season will go down in history books as…

News May 13, 2013
Dive specialist joins Surf Expo team

Dive specialist joins Surf Expo team

Press Release: Dive Specialist Sheri Daye Joins Surf Expo Team   September 23, 2011 — Avid freediver and spearfisher Sheri Daye has joined the Surf Expo Team as a sales…

News May 13, 2013
Analyzing the historical performance of key retailers

Analyzing the historical performance of key retailers

Given that three important industry retailers reported earnings this week, we thought it would be enlightening to compare the three on several different measurements. We gleaned data from company public…

Executive Edition May 13, 2013
Hurley names an industry vet as its next CEO

Hurley names an industry vet as its next CEO

Hurley and Nike picked a former VF Corp. executive with experience in action sports, outdoor, denim and fashion brands to be its next CEO.

News May 13, 2013

Web analysis Day 3: What to expect in the online future for e-commerce and branding

In part three of our series on e-commerce and branding online, we look toward the future. And the future is online sales growth. First, some perspective. U.S. online retail sales…

Executive Edition May 13, 2013
NRF says holiday sales to rise 2.8%

NRF says holiday sales to rise 2.8%

Press Release:   NRF Forecasts Holiday Sales Increase of 2.8 Percent to $465.6 Billion -Retailers Will Hire Estimated 480,000 - 500,000 Seasonal Employees This Year-  

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series