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ASR and Crossroads team up for skate trade show

ASR and Crossroads team up for skate trade show

Let the skate trade show wars begin. ASR is partnering with professional skater Jamie Thomas to bring his skate-focused Crossroads show to a site adjacent to ASR on Feb. 3…

News May 13, 2013
Billabong invests in Australian online retailer

Billabong invests in Australian online retailer

Here’s some news from Billabong announced just before Christmas. The company has a conditional agreement to acquire a minority interest in Surfstitch, an online retailer in Australia. The agreement gives…

News May 13, 2013
Reef restructures sales force

Reef restructures sales force

Reef is restructuring its internal and external sales forces to align with different distribution channels. The company is moving from using 20 independent sales reps in different parts of the…

News May 13, 2013
Airblaster makes big plans for Ninja Suit

Airblaster makes big plans for Ninja Suit

The more we talk to snowboard shops, the more we keep hearing about the Airblaster brand and its popular Ninja Suit. So I stopped by the Airblaster booth at SIA…

News May 13, 2013
PacSun hires Juniors exec from Urban

PacSun hires Juniors exec from Urban

Pacific Sunwear announced today it has hired Christine Lee as the new senior vice president and general merchandise manager of Juniors' merchandising and design. Lee spent almost 20 years at…

News May 13, 2013
Zumiez sales zoom in February

Zumiez sales zoom in February

Positive news from Zumiez today as the important industry retailer reported a 11.2% increase in February same store sales. Total sales rose 19.6% to $27.6 million. Comps were positive in…

News May 13, 2013
Per Welinder on Blitz/Black Label deal

Per Welinder on Blitz/Black Label deal

By TIFFANY MONTGOMERY I followed up with Blitz Distribution President Per Welinder about Blitz’s announcement on Friday that skateboard brand Black Label was moving under the Blitz umbrella. I asked…

News May 13, 2013

BOARD-TRAC’S NEW STUDIES IDENTIFY SALES AND SHOPPING TRENDS AMONG SNOWBOARDERS

Snowboard purchases in sporting goods stores increases in 2009, while sales in specialty retailers and on the Internet remain relatively flat. Quick Facts • Burton continues to be the favorite…

News May 13, 2013

Tim English joins Oakley Sports Marketing team

FOOTHILL RANCH, Calif., April 5, 2010 – Oakley, Inc. is proud to announce the appointment of its newest sports marketing manager, Tim English, who has joined the team as Surf…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series