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Eagle Creek Capitalizes on Return of Travel

Eagle Creek Capitalizes on Return of Travel

When Travis Campbell bought travel brand Eagle Creek in 2021 from VF Corporation, the COVID-19 pandemic was raging. Outdoor customers were spending their money on hardgoods like kayaks and bikes,…

News July 31, 2023
Hot-Selling Hoka Looks to Meet Excess Demand with DTC

Hot-Selling Hoka Looks to Meet Excess Demand with DTC

Editor’s note: Read about Teva’s Q1 performance and a new strategy for the brand in our separate Teva story here. High-growth running brand Hoka continued its strong performance in the…

News July 28, 2023
Teva Sales Drop 18.8% in Q1 – New Strategy Planned

Teva Sales Drop 18.8% in Q1 – New Strategy Planned

Editor’s note: Read about the first quarter results for sister brand Hoka and Deckers Brands overall here. Deckers Brands hopes to revitalize its Teva brand after a decline in its…

News July 28, 2023
Newell Brands, Fenix Outdoor, and Shimano Post Sales Declines

Newell Brands, Fenix Outdoor, and Shimano Post Sales Declines

Three outdoor industry companies, Newell Brands, Fenix Outdoor, and Shimano posted sales and profit declines for the most recent earnings period. The companies cited a variety of reasons for the…

News July 28, 2023

Sanuk, Teva in for “Reset” Under Deckers Brands

The two brands saw sales slide in the recently ended quarter as parent Deckers Brands looks to breathe new life into both labels.

Executive Edition July 28, 2023

HeyDude Growth Outlook Adjusted Down to Account for Wholesale Shifts

The adjusted forecast follows a quarter of growth for HeyDude, led by direct-to-consumer.

Executive Edition July 28, 2023

Hurley Inks Wallex US Open Apparel Sponsor Deal

Hurley has 12 team riders competing, in addition to collaborations with Jack’s and Huntington Surf & Sport for the event.

News July 28, 2023

Shaun Tomson’s Instinct is Back and Plotting its Relaunch

The brand, started by Shaun Tomson, is bouncing back with a return to retail in Australia and looking to make inroads into the U.S. by early next year.

News July 27, 2023
Vista Outdoor’s Earnings Down on 14% Revenue Drop

Vista Outdoor’s Earnings Down on 14% Revenue Drop

Vista Outdoor reported a company-wide decline in earnings for the first quarter of fiscal year 2024, with sales down 14% to $693 million compared to the prior year quarter. However,…

News July 27, 2023
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series