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Surf Ride supports Small Business Saturday

Surf Ride supports Small Business Saturday

Press Release:   Local Surf Shop Owner’s Perspective on Small business Saturday   In 1974, Bill “Burnin” Bernard, Surf Ride owner, founded a small surf shop in Oceanside. Over the…

News May 13, 2013

A monthly breakdown of European retail sales for major markets

Today, we examine 2008 monthly retail sales in major European markets to get a sense of how important countries to the action sports industry are faring. All the data comes…

Executive Edition May 13, 2013
Scarlett Johannson teams up with Neff Headwear

Scarlett Johannson teams up with Neff Headwear

Press Release:   California December 1, 2011 – Hollywood leading lady and star of Iron Man 2 and soon to be Iron Man 3, Scarlett Johansson has joined forces with…

News May 13, 2013
Holiday core store tour: from Solana Beach to Costa Mesa

Holiday core store tour: from Solana Beach to Costa Mesa

I decided to take an extended shop tour on Saturday and Sunday to see what was happening in core stores and some mall stores in Southern California in the all-important…

Executive Edition May 13, 2013
Behind the scenes at Billabong Pipeline Masters

Behind the scenes at Billabong Pipeline Masters

Photos from the first day of the Billabong Pipeline Masters, including of industry folks at the event, and visits to the Volcom and Hurley houses.

News May 13, 2013
Tourism tally: Hawaii expects a flat 2009, after a down 2008

Tourism tally: Hawaii expects a flat 2009, after a down 2008

I wanted to take a new look at how tourism traffic is flowing and projections for 2009, especially in Hawaii, which is such a key state for industry brands and…

Executive Edition May 13, 2013

Rusty "Talks Story" this Saturday at HS&S

Press Release:   Iconic Shaper/Designer Rusty Preisendorfer to “Talk Story” at Huntington Surf and Sport on Saturday   Rusty Preisendorfer has been mowing foam now in his sixth decade.  

News May 13, 2013

Industry brands are shifting how much – and where – they spend on marketing

Surf and skate brands are masters at building buzz and attracting customers through advertising and marketing. But the ways - and places - that they're spending money to build that…

Executive Edition May 13, 2013
686 announces Reclaim Design Project

686 announces Reclaim Design Project

Press Release:   The RECLAIM Project is back and we're looking for talented designers around the world to show us the next big thing in outerwear design! Have you always…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series