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Boardriders and Volcom Return to Hawaii Retail Market with New Strategic Partnerships
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Looking back and ahead: PT Townend
Industry leader and consultant Peter "PT" Townend predicts more detoxing for 2010 but also sees some new brands taking advantage of the changed environment. What’s the biggest impact the recession…
Executive Edition May 13, 2013Orange 21 changes name to Spy Inc.
Press Release: Â Orange 21 Announces Corporate Name Change to SPY Inc., Stock Symbol Change to "XSPY" So Calif. Eyewear Co. Punctuates Focus on Core Brand With Eponymous Return CARLSBAD,…
News May 13, 2013
What the kids say about brand loyalty, logo apparel and stores
They were 12 kids from Torrey Pines High School in San Diego County, California. You couldn’t really call them a focus group. But what the seven girls and five boys…
Executive Edition May 13, 2013Watermans partners with Future Fins
Press Release:  Futures Fins Enters Distribution Partnership with Watermans Applied Science  2/16/12 - Orange County, CA: –Watermans Applied Science, the most effective and functional sunscreen on the market,…
News May 13, 2013The Business of The Berrics II
Today, in our Berrics series we talk to pro skater and co-founder Steve Berra about The Berrics online store, The Canteen, which launched a few months ago, and Berrics Unified,…
Executive Edition May 13, 2013
Spy re-signs McGrath for five years
Press Release:  MCGRATH SIGNS-UP FOR FIVE-YEAR ENCORE WITH SPY®  CARLSBAD, Calif.—SPY Inc. (OTCBB:XSPY) today announced a renewed sponsorship deal with seven-time AMA Supercross Champion and Motorsports Hall of…
News May 13, 2013Burch and Mell join Spy for Crosstown
Press Release:  CARLSBAD, Calif. — SPY Inc. (OTCBB:XSPY) today announced the addition of Ryan Burch and Jared Mell to its roster as multidimensional surf-sojourning brand ambassadors. The two join…
News May 13, 2013
How I Did It: Boa Technology
How Gary Hammerslag turned an obsession with creating an alternative to boot laces into a global business. Boa's wire lacing system is in 30% of snowboard boots on the market.
Executive Edition May 13, 2013
Registration now open for SIMA Boot Camp
Press Release:  * Register Online! WWW.REGONLINE.COM/EVENTPLANNINGBOOTCAMP REGISTRATION IS NOW OPEN FOR SIMA EVENT PLANNING & MANAGEMENT BOOT CAMP  – Deadline to Register is Friday, March 23 – Â
News May 13, 2013
