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Hurley unveils new wholesale distribution strategy
Hurley executives told me yesterday that going forward, the brand will aggressively focus its wholesale distribution on retailers that tell the Hurley story in the most compelling way. As a…
Executive Edition May 13, 2013Retailers praise new Lost look
We heard that retailers are excited about the new direction for Lost, so followed up with the brand at Agenda and asked some stores their opinion. Plus, lots of product…
News May 13, 2013Looking back and ahead: Greg Osthus
Atwater General Manager Greg Osthus gives us an emerging brand perspective in our "Looking back and ahead" series today. Atwater won Breakthrough Brand of the Year at the SIMA Image…
Executive Edition May 13, 2013Orange 21 changes name to Spy Inc.
Press Release: Orange 21 Announces Corporate Name Change to SPY Inc., Stock Symbol Change to "XSPY" So Calif. Eyewear Co. Punctuates Focus on Core Brand With Eponymous Return CARLSBAD,…
News May 13, 2013Genesco says Journeys “mature;” Deckers sees aggressive UGG growth
Other morning sessions at the ICR Xchange investors conference in Dana Point included two footwear companies important to the action sports industry. Genesco operates 2,243 retail footwear and headwear stores…
Executive Edition May 13, 2013Watermans partners with Future Fins
Press Release: Futures Fins Enters Distribution Partnership with Watermans Applied Science 2/16/12 - Orange County, CA: –Watermans Applied Science, the most effective and functional sunscreen on the market,…
News May 13, 2013Berra on the business of The Berrics
Editor's note: We added a few Berrics video clips to this story. In two short years, pro skateboarders Steve Berra and Eric Koston have created a web site that attracts…
Executive Edition May 13, 2013Spy re-signs McGrath for five years
Press Release: MCGRATH SIGNS-UP FOR FIVE-YEAR ENCORE WITH SPY® CARLSBAD, Calif.—SPY Inc. (OTCBB:XSPY) today announced a renewed sponsorship deal with seven-time AMA Supercross Champion and Motorsports Hall of…
News May 13, 2013Zumiez strategies for 2010 and beyond
Plus, what is working in stores, how the company is tackling weak hardgoods and junior's sales, and why the company is feeling optimistic. Zumiez plans to build on its momentum…
Executive Edition May 13, 2013

















