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Small Brands, Big Shifts: Emerging Gear Trends in 2025
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686 president on sales trends, the challenges of snow and intriguing alliances
This week, we are checking in with snow companies as the season gets underway. Recently I spent some time with Mike West, the founder and president of snowboard outerwear company…
Executive Edition May 13, 2013
Matt Wilkinson joins etnies surf team
Press Release: LAKE FOREST, CA (January 26, 2012) – etnies is excited to welcome Matt “Wilko” Wilkinson to its surf team! Wilko charged his way into the top 30…
News May 13, 2013
Special series: Looking back at 2009 and ahead to 2010
2009 has been a tough year for the industry. The previous belief that the action sport industry was “recession proof” has been busted and we all now know larger economic…
Executive Edition May 13, 2013
Retailers praise new Lost look
We heard that retailers are excited about the new direction for Lost, so followed up with the brand at Agenda and asked some stores their opinion. Plus, lots of product…
News May 13, 2013
Looking back and ahead: Bruce Cromartie
Bruce Cromartie, owner of 14 BC Surf & Sport stores, predicts a continued tough environment for 2010 and says difficult times may continue for the industry even if the economy…
Executive Edition May 13, 2013Orange 21 changes name to Spy Inc.
Press Release: Orange 21 Announces Corporate Name Change to SPY Inc., Stock Symbol Change to "XSPY" So Calif. Eyewear Co. Punctuates Focus on Core Brand With Eponymous Return CARLSBAD,…
News May 13, 2013
Introducing the SES Retail Panel
We receive a lot of data from national retailers about sales trends, but it’s harder to get similar, timely information about independent retailers.
Executive Edition May 13, 2013Watermans partners with Future Fins
Press Release: Futures Fins Enters Distribution Partnership with Watermans Applied Science 2/16/12 - Orange County, CA: –Watermans Applied Science, the most effective and functional sunscreen on the market,…
News May 13, 2013
Core Careers: John Mills, Quiksilver SVP of Sales
Today we check in with John Mills, who started out handling major accounts for Quiksilver. Now he is in charge of all sales for the Quiksilver brand. He has some…
Executive Edition May 13, 2013
