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Latest Posts
Cooler Companies Wrestle with Cooling Sales, Tariffs, and Innovation
Three companies have ceased operations or stopped making coolers in the wake of the COVID boom. SESO takes a deeper look into the cooler and drinkware categories in the post-COVID…
Executive Edition April 23, 2025
Five Questions: Marsh Wear Founder Logan RobertsÂ
Roberts answered questions from SESO about Marsh Wear’s strategy for expanding west, why the brand is working in the Southeast surf market in addition to outdoors, and how parent company…
News April 22, 2025
Mountain Equipment Company Poised to Return to Canadian Ownership
The Vancouver-based retailer has been seeking a buyer in recent months after falling behind in payments to vendors.
News April 22, 2025
Outdoor Brands Grapple with Speaking Out About Public Lands
The Conservation Alliance’s Brands for Public Lands Group, consisting of more than 60 brands, retailers, and other stakeholders is just getting started with two letters to legislators. But with political…
News April 21, 2025
Delivery of Fall Goods Grows Murky with Tariff Standoff
Brands are pausing shipments from China hoping the tariff dispute will be resolved as they scramble to remerchandise and narrow lines, and make plans to potentially cancel fall shipments because…
Executive Edition April 18, 2025
Columbia Sportswear Eyes Brazilian Expansion Amid Tariffs, Economic Uncertainty in U.S.
Shifting trade policy and increased tariffs are making U.S. retailers cautious, said Tim Boyle, Columbia's chairman and CEO.
News April 16, 2025
Opinion: Fate of My Business Rests on China Tariffs Resolution
Small brands will be especially hard hit if the new tariffs on China stay in place. Autumn owner Brad Alband shares how the tariffs are impacting his business, and what…
News April 16, 2025
Passenger Pauses U.S. Business Because of Tariffs
The U.S. has gone from "a great opportunity to a risky proposition," according to Passenger CEO Jon Lane.
News April 15, 2025
Hansen’s Changes Brand Mix on Floor as Surf Industry Evolves
Hansen's, one of the highest-volume shops in the surf industry, does not often make big adjustments to its brand mix. But that has changed lately, and CEO Josh Hansen talked…
Executive Edition April 14, 2025
