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Surf Industry raises more than $400k for ocean preservation

Press Release:   ALISO VIEJO, Calif. (August 15, 2011) — More than 675 professional surfers and surf industry VIPs joined together to support the preservation of the ocean at the…

News May 13, 2013
Vance comments on Sanuk departure

Vance comments on Sanuk departure

We caught up with former Sanuk COO John Vance this week to get his comments after his departure from the company. Deckers brought in a new president on Monday.

News May 13, 2013
Jesse Faen to Quiksilver

Jesse Faen to Quiksilver

Jesse Faen has moved to Quiksilver. We have some details.

News May 13, 2013
Metal Mulisha's new segmentation strategy, more

Metal Mulisha's new segmentation strategy, more

We caught up with Bill Gage of Metal Mulisha at Magic to talk about the brand’s new “Armed Society” collection, a new segmentation strategy, and more.

News May 13, 2013
The impacts of discounting, Day 2: The retail side

The impacts of discounting, Day 2: The retail side

Yesterday, I explored the issue of discounts this holiday season, how it impacts brands, and underlying issues that some believe are driving promotions in the industry. Today, retail analysts, experts…

Executive Edition May 13, 2013
Announcing: The 2011 Vans Triple Crown of Surfing

Announcing: The 2011 Vans Triple Crown of Surfing

Press Release:   Vans World Cup of Surfing Upgrades to Prime Status. Women's ASP World Champion Carissa Moore

News May 13, 2013

The changing consumer: The brand perspective

Yesterday, core store owners talked about changing consumer spending patterns. I asked: Are we seeing a cyclical downturn that will be followed by a rebound? Or is this the dawn…

Executive Edition May 13, 2013
Photos from Liquid Nation

Photos from Liquid Nation

Fernando and Santiago Aguerre hosted another packed Liquid Nation Ball at Fernando's home on the cliffs of La Jolla Saturday evening. We have lots of photos.

News May 13, 2013
Money, money, money: Advice on how to get it and what types of companies are attracting investors

Money, money, money: Advice on how to get it and what types of companies are attracting investors

In Part II of our series assessing the outlook for consolidation, acquisitions and investments in 2009, I asked six experts what kind of action sports companies are attracting buyers, what…

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series