Shop Eat Surf Outdoor

Latest Posts

REI reports 2011 financial results

Editor's Note: This is the letter REI publishes from its president detailing financial results for the year.   She reports that sales grew 8.4% to $1.8 billion and profits were…

News May 13, 2013
PacSun in 2010 vs. previous years

PacSun in 2010 vs. previous years

PacSun filed its annual report last week, and we've created charts detailing key historical metrics, including sales per square foot, percentage of branded goods, much more.

Executive Edition May 13, 2013
DC returns as Street League sponsor

DC returns as Street League sponsor

Press Release:   March 19, 2012 – Huntington Beach, CA – DC announced today they will continue their sponsorship of Street League’s DC Pro Tour Fueled By Monster Energy for…

News May 13, 2013
Rise of rocker boards and alpine skis; Burton still king

Rise of rocker boards and alpine skis; Burton still king

A breakdown of the 2010/2011 snow season shows many interesting trends. Details about rockered snowboard sales, alpine vs. snowboards, goggles, helmets, Burton's dominance.

Executive Edition May 13, 2013

Rip Curl releases range of virtual products

Press Release:   International surf, snow and lifestyle brand Rip Curl, has made yet another move in the gaming industry, partnering with Canadian-based digital agency Disruptive Publishers to release a…

News May 13, 2013
Dac Clark on Sanuk sale to Deckers

Dac Clark on Sanuk sale to Deckers

Deckers acquisition of Sanuk closed last week. I followed up with Dac Clark and asked how the deal happened, why they sold, any tips for others who want to sell,…

Executive Edition May 13, 2013
IVI to feature Zeiss Sunlenses

IVI to feature Zeiss Sunlenses

Press Release:   Entire IVI Product Range To Feature ZEISS Sunlenses, Produced by CARL ZEISS VISION   Irvine, CA – (April 2, 2012) IVI today announces an historic agreement in…

News May 13, 2013
Skullcandy continues to invest in growth

Skullcandy continues to invest in growth

We listened to Skullcandy's first earnings conference call as a public company this afternoon and have a complete report, including where growth is coming from, future plans.

Executive Edition May 13, 2013
Branded goods down, owned brands up in 2011 PacSun mix

Branded goods down, owned brands up in 2011 PacSun mix

The industry's largest customer filed its annual report on Wednesday, and we compiled some interesting data from the filing.

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series